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50+ Email Marketing Campaign Ideas You Can Start Realizing Today

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This article was last updated on September 1, 2020

Have shortage of email marketing campaign ideas? Have a huge email database but can’t think of anything to send? We’ve got your back.

In today’s post we will offer you over 50 email marketing campaign ideas that you can start realizing right now! Moreover, all of these ideas are tested and proven to generate results. So, let’s start and wish you good luck!

  1. Welcome email

    Such an email is a must-have in your arsenal of email marketing tools. A friendly Welcome! message breaks the ice and puts the foundation of a long-lasting customer-brand relationship.

  2. Recommended for you

    In other words, cherry pick products related to the specific recipient’s interests and craft a beautiful email template to make the offer alluring.

  3. Pick of the day

    …or week, depending on the nature of your product. Basically, this email marketing campaign idea is to focus on a single product at a time, going through its features, usage, so on. But be careful not to become too spammy!

  4. Announce new products

    You can send such email marketing campaigns weekly or monthly. The essence of this message should be to introduce the new arrivals, collections, etc. to you clients. Visuals are almost obligatory for such newsletters.


  5. Product reviews

    People love reading other people’s opinions of products. A survey shows that 84% of the people trust online reviews as much as a personal advice. So, sending a summary of other (real!) customers’ reviews about your company product might be one of the best email marketing campaign ideas.

  6. Must-have products

    For the ski season, for the summer holiday, for camping… Pick the must-have products for any occasion or season and offer them to your clients.

  7. Top products or bestsellers

    …of this week, or the month, or the year. People are inclined to buy products other people buy. So, creating lists such as “Top 10 products for…” or “Most popular products for…” can fuel you with plenty of email marketing campaign ideas for the future.

  8. Back-in-stock products

    It would be an email marketing sin not to announce bringing back a highly desired product. Okay, we might have exaggerated a little bit but seriously, these announcements sell!

    back-in-stock email marketing campaign ideas

  9. Highlights of the week/month

    To say it differently, digest the information that might be of utmost interest to your recipients and craft a newslette. This includes picking the major news that happened in your company, in your industry, etc.

  10. Summary since your customer’s last visit

    Or how to kill two birds with one stone! Firstly, you remind your customers that you still exist. Secondly, you make them feel important for filling them in with what happened while they were gone.

  11. Trends in the industry

    No matter if it is about web design trends, fashion trends, make-up trends, photography trends, etc. Every industry has trends that come and go, and it’s your job to make sure your customers stay up-to-date.

  12. Interview with an industry expert

    Having an expert (especially famous!) to answer questions that your audience is curious about will seriously rise the trust your customer have in your brand.

  13. Limited edition products

    Limited quantity products always look more alluring. They create a sense of exclusivity and urgency to buy. Therefore, creating an email campaign for such products is a top marketing rule.


  14. Themed campaigns

    Let your imagination go wild with this. Millions of email marketing campaign ideas can be born! Themes such as colors, holidays, hobbies, concerts, crazy trends… literally, anything can become a theme. Simply gather products, blog articles, tutorials or whatever else is relevant and there you have a great email marketing campaign!

  15. Seasonal offer

    The change of seasons is a perfectly good occasion to send your customers season-related offers. Either introducing new products in the beginning of the season, or big sales at the end, such email campaigns generate great results.

  16. Off-season offer

    If your business is seasonal, why not keep your customer-brand relationship strong even during the off-season period? You could offer special discounts, or other exclusive offers relatable to your business.

  17. One-day offer

    Well, certainly creating a huge sense of urgency, these campaigns can be a huge success especially when combined with a big discount.

  18. Weekend offer

    People love weekends. People love discounts. Combine these two and you have a killer email marketing campaign generating results.

  19. Discount coupon

    Coupons are a great incentive for people to the buy these products they always wanted to but simply seemed pricey. One more tip: add an expiration date and the effect of this kind of campaign would be huge!

  20. Holiday sale

    Holidays are a time when people are more inclined to spend money on gifts. This is where you come. Creating special sales and offers for the holidays will be an extra incentive for your customers to unleash their buying potential.

  21. Final sale

    This powerful word means now or never and most people fear missing something. As a marketing expert, you are obliged to take advantage of this subconscious thinking and create “Final sale” marketing sales occasionally. N.B. Each should be unique!

  22. Free shipping

    Anything free is an alluring incentive for people to take action. Free shipping campaigns are proven to be highly effective, especially when combined with other incentive such as limited time.

    free shipping email marketing campaign ideas

  23. Free product or giveaway

    A great way to raise your brand awareness and familiarize your audience with your products. You can offer a freebie each week if your business allows it.

  24. Last-minute ideas

    These could be suggestions for holiday gifts, where to go during the weekend, what to wear on an upcoming event, or any other problem your company can solve in short term.

  25. Coming soon

    Whatever you are working on – innovative products, new collection, organizing a contest, and so on. Anything can be announced a certain time before it’s officially released. This creates tension and curiosity.

  26. Sneak peek

    Let your audience have a peek at something they eagerly await. A little teaser can boost their excitement and therefore, lead to a more successful campaign.

  27. Making of / Behind-the-scenes

    People love seeing how something was made or achieved. Show them! If you can include bloopers or fun moments, even better. You will really appeal to your audience and make your brand appear more human-like.

  28. New features / Updates

    Whether it’s about an upgrade, or a whole new service… Whether it regards your website, or your app… People want to be up-to-date with what’s new with your brand.

  29. Company news

    Expanding your business? Opening stores in new cities? New shipping destinations? Any major company news can be subject to an email newsletter.

  30. Social media highlights

    Most commented posts, most retweeted tweets, most repinned pins… You could make a weekly newsletter summarizing your most popular content across your social media channels.

  31. New social media channel

    Announce that your brand has started a new social media channel and invite your audience to join and support you.

  32. Company birthday

    Whether a birthday, or another event, announce that you are celebrating! Give away some gifts to put your audience in the spirit. Let them know that you want to share this special event with them.


  33. Recipient’s birthday

    Wishing your clients Happy Birthday is a low-effort, high-impact strategy that will certainly warm the customer-brand relationship. If you don’t make your clients feel special on their day, when?

  34. Special holiday picks

    What to wear on the Christmas party? What to bring with you on your summer vacation? Best egg-painting products for Easter. The most romantic gifts for Valentine’s day. The list can go on forever. Just make sure it relates to your brand.

  35. Special holiday discount

    Holidays are a time for shopping and your audience will more likely shop products with discounts. With such an email marketing campaign you can boost your sales and raise your brand awareness.

  36. Events calendar

    Inform your subscribers for upcoming monthly or yearly events related to your brand. Festivals, seminars, parties, etc. Raise their interest from the very beginning, so they can save these dates for your brand event.

  37. Special invitations

    Send some special invitations and reminders as the event approaches. Maybe offer your subscribers ticket discount or an early bird deal. You can think of plenty email marketing campaign ideas related to brand events.

  38. Past event highlights

    Summarize the best parts of a brand event and send a newsletter to your audience. They would be thrilled to see videos, photos, interviews and more materials, especially if they attended.

  39. Invitation to contest

    Organizing a contest? People love participating in contests. Don’t forget to invite your precious subscribers for a chance to win the prize you’ve provided.

  40. Last chance

    Such a reminder email message is a powerful tool to convert your recipients, as people usually don’t like missing out on something. Last chance to sign up, last chance to enter contest, etc. The ideas are endless.

  41. Made-up holiday

    Start a tradition. There are loads of email marketing campaign ideas that can come to mind such as Happy Monday, Discount Tuesday, Throwback Thursday, Flashback Friday, etc. This way will remind about your brand on a weekly basis.

  42. Best of

    …the week, the month, the year. These could be your company products, most popular blog topics, books, movies, anything that relates to your industry or your business in particular.

  43. Horoscope

    Yep, why not. If you know your recipient’s birthday, go ahead. Make it fun, educating and throw in a few product suggestions corresponding to their zodiac sign.

  44. New blog posts

    You could send such emails monthly or weekly, depending on how active you are in your company blog.

  45. Forum summary

    Are your subscribers following particular forum topics? Let them know when there is a new activity in those topics. Also, suggest them to check out other popular topic.

  46. Infographics

    Provide valuable and fun insights, statistics, numbers, charts, etc. that might be of interest to your clients. Then craft a visually pleasing infographic and there you have a great email marketing campaign – educating and fun.

  47. Guides and tutorials

    Provide your clients with a guide or tutorial for your company products. Even those who still haven’t purchased anything from you may be motivated to do so by receiving such a detailed information.

  48. Ideas and tips

    Your subscribers will love learning about new ways to use your products. These could be new outfit ideas, new recipes, any kind of tips and tricks related to your products.

    tips and ideas email marketing

  49. Weekly dose of inspiration

    Looking for new destinations to go to? New make-up looks to try? Whatever it is that you can inspire your audience about, go ahead and do it. Inspired people take action.

  50. Thank you

    An appreciation email message from time to time will be really appreciated by your clients. This way they will know you are not taking them for granted. You can also offer them a small reward for being by your side all this time.

  51. Ask for feedback

    Let your clients know their opinion matters. Are they experiencing any trouble with your products? What is their opinion? Would they like to have something improved or other features added?

  52. Survey

    Surveys are a great way to learn more about who your clients are. However, they would usually take several minutes from your recipient’s time, so offer them a prize in return.

  53. Reengagement

    One of the must-do email marketing campaign ideas targeting those users who haven’t been opening your emails in a while. A discount incentive is almost essential for such a campaign if you want to reactivate as many customers as possible.


Picked your favorites already?

We hope that plenty of great email marketing campaign ideas have started flashing into your mind. If you feel like we’ve missed to mention a brilliant idea, go ahead and share it in Comment’s section below. Moreover, if you want to share some valuable tips from your own experience, you are more than welcome to do so.

Wanna check some real and super successful email marketing campaign examples?