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Proven Ways to Improve your Click Through Rate (2019)

Proven Ways to Improve your Click Through Rate (2019)

Email marketing is one of the oldest forms of digital marketing and has the potential to bring some of the highest returns. Click-through rate (CTR) is the reason for our emails. Now how can you get your readers to respond the way you want them to respond? That’s precisely what we’re talking…

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The Anatomy of a Successful Marketing Email

The Anatomy of a Successful Marketing Email

Email is the oldest form of digital marketing, but don’t think its enhanced age makes it any less valid or powerful. Still today, 66% of consumers surveyed purchased something because of a marketing email. That alone proves that email marketing is still a highly effective means of reaching out to your customers….

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10 Ways To Avoid Falling Into The Spam Box

10 Ways To Avoid Falling Into The Spam Box

When email marketing is an integral part of your marketing strategy, emails getting to the inbox instead of the spam box is the difference between a sale and wasted resources. Internet Service Providers (ISPs), at the response of the public outcry, are waging a brutal battle against spammers. Sometimes even the best…

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How to take advantage of your first custom-baked email

We at Mail Bakery are confident that you will find our secret recipes to be the most delicious email you ever saw. We are SO sure that we’re ready to put our money where our mouth is, and offer first-time customers a free email as a taste of what more is to…

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Master of all things email – ensuring accessibility

Master of all things email – ensuring accessibility

Just when you thought you had the clever wit and artistry to create the most enticing emails, we have a wrench to throw into your world – email accessibility. It’s not necessarily a wrench, however an additional layer of awareness when designing your emails. Think of today’s blog as a way to…

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Put your best finger forward - Sales Copywrite Tips

Put your best finger forward – sales copywriting tips

When it comes to writing sales copy, we have but two primary goals: get them to read this and get them to buy that (or click that, depending on the business). Much depends on the kind of copy you write, be it email, blog, content page, or anything else that comes your…

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9 best email marketing services you need to convert a B2B client

We decided to offer up this blog topic in two ways because there are certain variables with business to business (B2B) marketing that exist that use marketing in different ways. Two kinds of email lists in play One list serves as hoarding of contacts. The list may generate contacts from the use…

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Pepipost – your secret email superhero!

An email delivery tool that is the best-kept secret That secret is kept a little too much, in our opinion, and MailBakery’s coding works brilliantly with this tool, so we thought a shout-out is worthwhile to share! Pepipost is an email delivery service that works with either API or SMTP. Pepipost can…

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28 Examples of Retention Emails that Actually Convert

28 Examples of Retention Emails that Actually Convert

Retention emails take up a huge portion of all marketing emails sent today. Not sure what retention emails are? Basically, all emails sent to existing customers with the purpose of keeping them as your clients, are considered retention emails. For this reason, retention emails can fall into so many categories. Whether you…

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