Baking email templates since 2008

The MailBakery Blog

Click To Open Rate

Click To Open Rate: Your Secret Email Marketing Metric

Reading Time: 6 minutes Compared to other types of marketing, email provides the most actionable data. Whenever you send an email, you know exactly who clicked on your links and who didn’t. This means that every campaign you send reveals more about your readers – including what makes them click through (or not) to your site….

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Email Copywriting Examples and Tips

10 Tips To Create a Killer Copy + 20 Email Copywriting Examples

Reading Time: 9 minutes Since its adoption in the early days of business, email has been an advertising staple. However, too many emails sent to consumers day after day go unread and unappreciated. The truth is many email copywriting examples worth looking at are simply skipped because of the plethora of emails consumers receive daily. But…

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Build Your Audience with Marketo Email Marketing

Reading Time: 5 minutes Without a doubt, email marketing is one of the most effective ways to create a personal connection with your audience while raising brand awareness and increasing your revenue. Not only does email marketing increase your return on investment, but 51% of customers also prefer when brands contact them through email. However, creating…

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4 Ways to Customize Email Campaign Designs for Different Audiences

Reading Time: 6 minutes Everyone has unique interests, lifestyles, and preferences, so why not customize email campaigns for all your subscribers? Email personalization has the power to increase your open and click-through rates, so you don’t want to miss out. In fact, studies have shown when you customize your email marketing campaign’s subject line, the email…

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7 Email Marketing Best Practices in 2022

Reading Time: 5 minutes It’s no doubt that email marketing has come a long way in the past 40 years. Email marketers today think nothing of sending thousands of emails at once. We have access to more marketing channels in modern times than were ever thought possible, but email marketing reigns supreme. It is ideal for…

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Boost Post-Holiday Sales with a Happy New Year Email Campaign

Reading Time: 5 minutes New Year, new email marketing campaign! There’s no need to let the post-holiday season slow down your brand’s sales. Even though many major holidays have come to a close by January 1st, that just means consumers become interested in shopping for themselves rather than purchasing presents for other people. Get each new…

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7 Hot Email Design Trends for 2022

Reading Time: 6 minutes These days, trends come and go so quickly that it can be difficult for brands to keep up. And just as fads evolve around social media, fashion, and technology, email marketing transforms as well. For marketing creatives, these changing tides mean a fresh source of inspiration, and email design trends for 2022…

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So You Want to Send a Mass Email: 8 Dos and Don’ts

Reading Time: 6 minutes Some people say mass email marketing is dead, but they don’t know what they’re missing out on. The truth is, mass email marketing can still be highly effective, even in the age of hyper-personalization. The key to a successful mass email campaign is knowing when it’s the right time to use it….

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Wordpress email marketing

20 WordPress Email Marketing Plugins for A Successful Newsletter in 2021

Reading Time: 13 minutes WordPress Email Marketing is a powerful option that businesses use to connect with customers and leads. However, the email marketing industry is crowded, and finding the right software for your business can be confusing. Many companies launch platforms, but few produce quality products. Email marketing has become one of the most effective…

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Re-engagement email examples

12 Oustanding Re-Engagement Email Examples That Bring Back Customers

Reading Time: 8 minutes In this day and age, marketers are fighting an uphill battle to capture the attention of their audiences. With the amount of content being consumed on a daily basis exploding exponentially, it’s no wonder that almost half of consumers make a conscious effort not to engage with email. While it may not…

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