Reading Time: 11 minutes If you’re involved in email marketing, you know there are many moving parts to keep track of. From designing an email that looks great and engages your audience to ensure that it lands in their inbox to tracking your open rates and click-throughs, there’s much to consider. A successful email marketing campaign…
The MailBakery Blog
9 Mission-Critical Email Marketing KPIs To Track In 2023
Reading Time: 11 minutes Tracking email marketing KPIs is essential to any successful marketing campaign, regardless of business type or industry. Marketing KPIs go beyond reeling in new leads and customers to avail of a business’s products or services. As a business owner with nearly a decade of experience in digital marketing, I’m always advocating the…
Click To Open Rate: Your Secret Email Marketing Metric
Reading Time: 6 minutes Compared to other types of marketing, email provides the most actionable data. Whenever you send an email, you know exactly who clicked on your links and who didn’t. This means that every campaign you send reveals more about your readers – including what makes them click through (or not) to your site….
10 Tips To Create a Killer Copy + 20 Email Copywriting Examples
Reading Time: 9 minutes Since its adoption in the early days of business, email has been an advertising staple. However, too many emails sent to consumers day after day go unread and unappreciated. The truth is many email copywriting examples worth looking at are simply skipped because of the plethora of emails consumers receive daily. But…
Build Your Audience with Marketo Email Marketing
Reading Time: 5 minutes Without a doubt, email marketing is one of the most effective ways to create a personal connection with your audience while raising brand awareness and increasing your revenue. Not only does email marketing increase your return on investment, but 51% of customers also prefer when brands contact them through email. However, creating…
4 Ways to Customize Email Campaign Designs for Different Audiences
Reading Time: 6 minutes Everyone has unique interests, lifestyles, and preferences, so why not customize email campaigns for all your subscribers? Email personalization has the power to increase your open and click-through rates, so you don’t want to miss out. In fact, studies have shown when you customize your email marketing campaign’s subject line, the email…
7 Email Marketing Best Practices in 2022
Reading Time: 5 minutes It’s no doubt that email marketing has come a long way in the past 40 years. Email marketers today think nothing of sending thousands of emails at once. We have access to more marketing channels in modern times than were ever thought possible, but email marketing reigns supreme. It is ideal for…
Boost Post-Holiday Sales with a Happy New Year Email Campaign
Reading Time: 5 minutes New Year, new email marketing campaign! There’s no need to let the post-holiday season slow down your brand’s sales. Even though many major holidays have come to a close by January 1st, that just means consumers become interested in shopping for themselves rather than purchasing presents for other people. Get each new…
7 Hot Email Design Trends for 2022
Reading Time: 6 minutes These days, trends come and go so quickly that it can be difficult for brands to keep up. And just as fads evolve around social media, fashion, and technology, email marketing transforms as well. For marketing creatives, these changing tides mean a fresh source of inspiration, and email design trends for 2022…
So You Want to Send a Mass Email: 8 Dos and Don’ts
Reading Time: 6 minutes Some people say mass email marketing is dead, but they don’t know what they’re missing out on. The truth is, mass email marketing can still be highly effective, even in the age of hyper-personalization. The key to a successful mass email campaign is knowing when it’s the right time to use it….