Email Personalization Header

Email Marketing for Winners – Personalization & Triggered Campaigns

With the increasing amount of emails we get everyday and dwindling open rates, many email marketers complain that email marketing is loosing its strength and that its best days are over. However, if you look into email marketing performance statistics they’ll show you just the opposite. Email is still on top of…

40 Email Template Section Designs_Header

40 Email Template Sections To Inspire Your Future Designs

Designing your email template might be a daunting task, especially if you are new to email marketing. More often than not, you are caught in a process of constant iterations and spend long hours working on an email design that should have been already completed… last week. Now, to save you time and make…

23 Tips on Writing Email Subject Line Masterpiece_Header

23 Tips on Writing Email Subject Line Masterpiece

We love to say “Don’t judge a book by its cover”, but what about emails? In email marketing a third of your subscribers will open your emails based only on your subject lines. So, spend a little extra time on your subject lines, to make sure that they wont be the reason…

AB Testing Improves Your Email Marketing Header

A/B Testing Improves Your Email Marketing

A/B testing allows you to test two different versions of an email, pick up the one that performs better and send it to the rest of your recipient list. It will show you how small changes may make big difference for your email campaigns. A/B testing is a great way of improving…

How To Measure Email Marketing Success - Header

How To Measure Email Marketing Success

Email marketing is easy to track and measure. Most email marketing platforms offer a host of data that will help you gauge the efficiency of your email campaigns. Your task is to find those metrics that suit best your email marketing goals and to keep an eye on them. In this post…

26 Tips To Avoid Spam Filters and Increase Email Deliverability Header

26 Tips To Avoid Spam Filters and Increase Email Deliverability

As an email marketing manager one of your main tasks is to ensure that your emails are going to reach clients’ inboxes. If they are landing in the spam box, there is a great chance that they won’t be read at all. Spam filters are getting smarter and more sophisticated and you have to…

Converting PSD to HTML Email Header

Converting PSD to HTML Email – All You Need to Know

The PSD to HTML email conversion is one of the most important stages you go through when working on your email marketing campaigns. Today it is synonymous with email coding and for the purposes of this article we are going to refer to the process of email coding as PSD to HTML email…

27 Ecommerce Email Templates

27 Awesome eCommerce Email Template Examples to Inspire Your Email Designs

In case you already enjoyed our 22 Excellent eCommerce Email Templates collection, here’s its sequel 27 Awesome eCommerce Email Templates. The strength of ecommerce emails grows as online shopping and mobile internet consumption reach new highs every year. reported that U.S. e-commerce grew 14.6% in 2015, reaching $341.7 billion in online sales. Mobile internet, on another…

Using Marketing Automation to Turn Subscribers Into Valuable Clients_Header

Using Marketing Automation to Turn Subscribers Into Valuable Clients

For most companies the goal is to generate more business from their email marketing and marketing automation. So how do you turn subscribers into clients? With the helpful ideas in this article, combined with the use of marketing automation features, you can more easily and efficiently create campaigns that increase conversions. 1….