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7 ways to use email marketing to stay relevant in 2020

We have all been there: refreshing our email inboxes to check if the email we have been waiting for has arrived. Maybe it was some good news you were expecting or a discount code to a sale from your favorite retailer. This is recognized as wanted emails. On the other hand, we…

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6 beautiful email designs you'll want to copy for your next campaign

It wasn’t but just a few years ago that email design took a turn for the best. Think back to the day that brands first started using email to connect with consumers. Email design was bland as can be but in 2020 things have significantly changed! For us email design guru’s, this…

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12 Types of Emails You Need to Send To Your Lists

Keeping an email subscription list active is all about what you send. Make it an ad every time, and your emails will get the same attention you give that banner on the side of your favorite social media page (if you haven’t noticed what those ads are about – there you go!)…

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Email Marketing Pro Tip It All Starts with a Welcome Email

Email Marketing Pro Tip: It All Starts with a Welcome Email

When someone signs up for your emails, it’s an opportunity to make a great first impression…or even better –  A SALE! While email marketing has its ups and downs, email marketing remains one of the most cost-effective marketing methods, if done correctly. On the downside, email recipients have the choice to opt-out…

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Clever ways to use a CTA in your email marketing campaign that will drive clicks

Clever ways to use a CTA in your email marketing campaign that will drive clicks

There are quite a few elements to an email marketing campaign. One of those elements, perhaps the most critical component of the email, is the call to action statement (CTA Statement, or CTA.) A call to action statement is a button that grabs your reader’s attention and encourages them to take action….

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Features your emails must have to convert in 2020

Features your emails must have to convert in 2020

Whether email marketing is new to you, or you have been utilizing email marketing as a significant part of your marketing strategy for quite some time, everyone shares the common goal of having your emails convert to sales this year. With nearly 4 billion email users in 2020, your chances of converting…

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How Email Marketing Will Change in 2020

Step back into time to 2010, a decade ago. Can you remember how you used email? Chances are, email was used mostly for professional purposes, and you were just starting to see your email evolving to be used for numerous activities. Fast forward to today, 2020, a decade later, and what don’t…

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How to Use AB Testing to Refresh Your Email Marketing in the New Year

How to Use A/B Testing to Refresh Your Email Marketing in the New Year

If you are not utilizing email marketing, you are missing out on a great opportunity. Email marketing is so effective because you are sending out messages to a pre-qualified group of people. Whether you got their email address because they signed up for your list in-store, or they visited your website and…

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email style trends you won’t want to miss in 2020

Email Trends For 2020 You Need to Know About

In 2020, you can expect email marketing to be bigger than ever. But, is this really that big of a surprise to anyone? Almost everyone relies on email as their primary form of communication. By everyone, we mean 3.9 billion active email users throughout the world. We use email for a variety…

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Our Top 6 Predictions for Email Marketing in 2020

Our Top 6 Predictions for Email Marketing in 2020

As we ring in the new year in the very near future, we think ahead to new changes about to come. As a business, thinking ahead will have you ready for those emerging trends that come to light when it comes to email marketing. 1. Design for mobile As of Q4 of…

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