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The MailBakery Blog

Email Marketing Checklist: 16 Things to Verify Before Sending

Reading Time: 11 minutes If you’re involved in email marketing, you know there are many moving parts to keep track of. From designing an email that looks great and engages your audience to ensure that it lands in their inbox to tracking your open rates and click-throughs, there’s much to consider. A successful email marketing campaign…


9 Mission-Critical Email Marketing KPIs To Track In 2023

Reading Time: 11 minutes Tracking email marketing KPIs is essential to any successful marketing campaign, regardless of business type or industry. Marketing KPIs go beyond reeling in new leads and customers to avail of a business’s products or services. As a business owner with nearly a decade of experience in digital marketing, I’m always advocating the…

Click To Open Rate

Click To Open Rate: Your Secret Email Marketing Metric

Reading Time: 6 minutes Compared to other types of marketing, email provides the most actionable data. Whenever you send an email, you know exactly who clicked on your links and who didn’t. This means that every campaign you send reveals more about your readers – including what makes them click through (or not) to your site….

Email Copywriting Examples and Tips

10 Tips To Create a Killer Copy + 20 Email Copywriting Examples

Reading Time: 9 minutes Since its adoption in the early days of business, email has been an advertising staple. However, too many emails sent to consumers day after day go unread and unappreciated. The truth is many email copywriting examples worth looking at are simply skipped because of the plethora of emails consumers receive daily. But…


Build Your Audience with Marketo Email Marketing

Reading Time: 5 minutes Without a doubt, email marketing is one of the most effective ways to create a personal connection with your audience while raising brand awareness and increasing your revenue. Not only does email marketing increase your return on investment, but 51% of customers also prefer when brands contact them through email. However, creating…


7 Email Marketing Best Practices in 2022

Reading Time: 5 minutes It’s no doubt that email marketing has come a long way in the past 40 years. Email marketers today think nothing of sending thousands of emails at once. We have access to more marketing channels in modern times than were ever thought possible, but email marketing reigns supreme. It is ideal for…


So You Want to Send a Mass Email: 8 Dos and Don’ts

Reading Time: 6 minutes Some people say mass email marketing is dead, but they don’t know what they’re missing out on. The truth is, mass email marketing can still be highly effective, even in the age of hyper-personalization. The key to a successful mass email campaign is knowing when it’s the right time to use it….

event email examples

Crafting The Perfect Invitation Email: 30 Event Email Examples

Reading Time: 11 minutes Imagine you have some event or something that should attract a lot of attention. A special offer or a new office that you will open quite soon. What is the best thing to do? Spread the word, of course. But attracting the right kind of customers requires something more than just offering…


Crafting a Happy Holidays Email That Welcomes All Customers

Reading Time: 5 minutes It’s true that in an American market, most of the population celebrates Christmas for religious or cultural reasons. But if you lean too heavily into holiday-themed marketing, you’ll soon realize that you aren’t reaching everyone on your email list. What about your subscribers who don’t celebrate faith-based holidays? This can be a…