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10 Brilliant Ideas for Personalized Email Marketing

10 Brilliant Ideas for Personalized Email Marketing

Personalized email marketing refers to any form of alteration of the email copy or design tailored specifically to meet one or more characteristics of the recipient. Personalized email marketing is not always easy to achieve and requires a bit more effort than simply sending a generic email to your whole list of subscribers….

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7 Internal Newsletter Rules for Seamless Company Communication

7 Internal Newsletter Rules for Seamless Company Communication

Have you been sending internal newsletters across your company? If not, now may be the perfect time to start. And if you have, now may be the perfect time to check if your internal newsletter has these 7 qualities which are super important for your seamless company communication. Keeping employees informed of…

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19 Email Marketing Mistakes To Avoid Making in 2019

19 Email Marketing Mistakes To Avoid Making in 2019

Email marketing is a powerful marketing tool but only if you are doing it right. Unfortunately, many brands these days make email marketing mistakes which cost them opens and conversions. It isn’t rare that for some brands things have been going well until at some point some they report a rise of…

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8 Tips to Write Better Order Confirmation Emails

8 Tips to Write Better Order Confirmation Emails

Be honest: are you treating your order confirmation emails as an afterthought? If so, you aren’t alone. Because there are more pressing messages for marketers to focus on, right? Think again. Order confirmation emails are arguably one of the most important messages in the world of ecommerce.  How so? Keep in mind that…

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How to Choose an ESP? 15 Questions to Ask Before You Sign Up

How to Choose an ESP? 15 Questions to Ask Before You Sign Up

Torn between a couple of email service providers or even more? Relax, you are not alone. Making up your mind can be tough when there are hundreds of ESPs who all claim to offer “the best fit” for your business needs. In today’s post, we’ll go through several questions to ask the potential…

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How to create an award-winning email design

How to Create an Award-Winning Email Design

No matter if you are an experienced email designer or have just taken your first steps in the field, chances are you will strive to create an award-winning email design. What does this mean anyway? Whether or not somebody will give you an award for the great email design you are about…

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Email Accessibility Best Practices: 20 Must-Read Tips

Email Accessibility Best Practices: 20 Must-Read Tips

We know that most brands strive to shine with unique email designs in order to impress their audiences. However, not all recipients are able to enjoy a glamorous design. Moreover, some might not even understand your message. This is why email accessibility is crucial for today’s email marketing campaigns. If your email isn’t…

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6 Ways to Get More Conversions on Your Email Landing Page

6 Ways to Get More Conversions on Your Email Landing Page

You’ve completed a successful email marketing campaign, and now your landing page is receiving many new visitors. But is your email landing page optimized for conversions? Don’t squander your success with a subpar landing page, follow these six tips to get more conversions on your email landing page. 1. Know Who You’re…

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9 Best Tips for eCommerce Email Structure

9 Best Tips for eCommerce Email Structure

Every now and again, someone comes and declares the death of email, which, frankly, is ridiculous. First of all, nothing better has come along that can replace it. Second, its ROI is a whopping 4000%, which cannot be said for any other type of marketing. Yes, it even leaves social media marketing…

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The-Most-Effective-Ways

The Most Effective Ways to Increase Customer Retention With Email Marketing

Your marketing strategies shouldn’t stop attracting customers. The real marketing starts when you have to retain them. A large percentage of a company’s sales is taken from profit derived from loyal customers. This is why it’s crucial for a company to exert great effort into customer retention. What is customer retention? Customer…

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