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When is the Best Time to Send an Email?

Reading Time: 6 minutes “When is the best time to send an email?” The answer to this question is perhaps one of the most sought-after answers in the marketing industry. Yet, perfectly timing your email campaigns is as hard to master as mathematics. Ideally, you want to identify when people have the most mental capacity and…

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7 Tips for Excellent Email Design

Reading Time: 5 minutes Having an excellent email design directly impacts your email’s success. An email marketing campaign is only as successful as you make it, so it’s worth investing in better design practices. Whether you’re sending welcome emails, weekly newsletters, or promotional emails, each aspect of your design should intrigue, engage, and convert. Thankfully, our…

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How Artificial Intelligence is Reshaping Email Marketing

Reading Time: 5 minutes When it comes to digital marketing, AI plays a pivotal role, and it’s proving to be an excellent tool for upgrading your email marketing strategies. In fact, it’s very safe to say that artificial intelligence is fundamentally reshaping email marketing. Currently, 87 percent of current AI users said they are now using…

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10 Email Marketing Terms Every Marketer Should Know

Reading Time: 6 minutes Email marketing is a powerful and beneficial tool when properly implemented. And like any industry, there is a ton of jargon that comes with it. Whether you’re new to marketing or a seasoned veteran, these terms may confuse you at first. However, having the right tools in place can make things a…

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5 Best Copywriting Formulas for Email Marketing

Reading Time: 6 minutes When it comes to email marketing, sometimes it’s not about what you say, so much as how you say it. There is a psychology that comes with email marketing and engaging readers enough to take the risk and become a customer. A strategy to consider for using this to your advantage is…

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7 Ecommerce Email Marketing Tips for Growing Your Business

Reading Time: 6 minutes It may come as no surprise that email is one of the most powerful channels you can leverage. And this fact has never been truer as many companies shift their business online in response to the global pandemic. Not only is email marketing an excellent tool for communicating with customers and engaging…

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How to Use Dark Mode to Create Successful Emails

Reading Time: 5 minutes Dark mode. It’s one of those buzzwords that popped up overnight. From beloved apps like Facebook, Twitter, and Instagram, to settings on mobile and computer operating systems; it’s everywhere! And dark mode is taking over our inboxes, too. You may have heard the term but are unsure what it is. Simply put,…

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Creative Email Ideas for People Who Don’t Like to Write

Reading Time: 5 minutes We all know that email marketing is by far the most impactful marketing channel a business can have. When fine-tuned, email marketing is an unstoppable force, able to boost brand awareness, conversion rates, generate new leads and nurture them, and ultimately grow your business. When drafting creative email ideas, most marketing departments…

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