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19 Email Marketing Mistakes To Avoid Making in 2019

19 Email Marketing Mistakes To Avoid Making in 2019

Email marketing is a powerful marketing tool but only if you are doing it right. Unfortunately, many brands these days make email marketing mistakes which cost them opens and conversions. It isn’t rare that for some brands things have been going well until at some point some they report a rise of…

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8 Tips to Write Better Order Confirmation Emails

8 Tips to Write Better Order Confirmation Emails

Be honest: are you treating your order confirmation emails as an afterthought? If so, you aren’t alone. Because there are more pressing messages for marketers to focus on, right? Think again. Order confirmation emails are arguably one of the most important messages in the world of ecommerce.  How so? Keep in mind that…

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How to Choose an ESP? 15 Questions to Ask Before You Sign Up

How to Choose an ESP? 15 Questions to Ask Before You Sign Up

Torn between a couple of email service providers or even more? Relax, you are not alone. Making up your mind can be tough when there are hundreds of ESPs who all claim to offer “the best fit” for your business needs. In today’s post, we’ll go through several questions to ask the potential…

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How to create an award-winning email design

How to Create an Award-Winning Email Design

No matter if you are an experienced email designer or have just taken your first steps in the field, chances are you will strive to create an award-winning email design. What does this mean anyway? Whether or not somebody will give you an award for the great email design you are about…

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Email Accessibility Best Practices: 20 Must-Read Tips

Email Accessibility Best Practices: 20 Must-Read Tips

We know that most brands strive to shine with unique email designs in order to impress their audiences. However, not all recipients are able to enjoy a glamorous design. Moreover, some might not even understand your message. This is why email accessibility is crucial for today’s email marketing campaigns. If your email isn’t…

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6 Ways to Get More Conversions on Your Email Landing Page

6 Ways to Get More Conversions on Your Email Landing Page

You’ve completed a successful email marketing campaign, and now your landing page is receiving many new visitors. But is your email landing page optimized for conversions? Don’t squander your success with a subpar landing page, follow these six tips to get more conversions on your email landing page. 1. Know Who You’re…

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9 Best Tips for eCommerce Email Structure

9 Best Tips for eCommerce Email Structure

Every now and again, someone comes and declares the death of email, which, frankly, is ridiculous. First of all, nothing better has come along that can replace it. Second, its ROI is a whopping 4000%, which cannot be said for any other type of marketing. Yes, it even leaves social media marketing…

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The-Most-Effective-Ways

The Most Effective Ways to Increase Customer Retention With Email Marketing

Your marketing strategies shouldn’t stop attracting customers. The real marketing starts when you have to retain them. A large percentage of a company’s sales is taken from profit derived from loyal customers. This is why it’s crucial for a company to exert great effort into customer retention. What is customer retention? Customer…

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Emoji Usage in Email Marketing: Dos and Don’ts

Emoji Usage in Email Marketing: Dos and Don’ts

Although one of the oldest channels of digital promotion, email marketing is far away from becoming obsolete. On the contrary, marketers are constantly creating new ways to enrich email campaigns, so now they use emojis to make the messages look more appealing. An emoji is any of various small images, symbols, or icons…

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7-Tips-for-Writing-an-Effective-B2B-Lead-Generation-Email

7 Tips for Writing an Effective B2B Lead Generation Email

One of the most popular marketing techniques is using B2B lead generation emails. For a long time, we’ve been using emails to communicate with one another and also as effective marketing tools. Besides, it’s not surprising that a good number of businesses across the world use emails to increase demand. It’s not…

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