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How to Utilize Emails in Your Holiday Marketing for 2019

How to Utilize Emails in Your Holiday Marketing for 2019

The best time of year is here for business owners and marketers! The holiday season is a great time to boost sales and maximize revenue. Last year, Cyber Monday alone skyrocketed sales with a whopping 7.9 billion dollars in e-commerce sales. We have seen that this number grows each year, so we’re…

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6 Ways to Use Email to Decrease Holiday Shopping Cart Abandonment

6 Ways to Use Email to Decrease Holiday Shopping Cart Abandonment

The holiday season is here, and with that, more online traffic will be coming to your site. Every year we notice customers putting items in their shopping cart, getting all the way to the checkout screen, and then poof! This customer is gone, and sometimes never comes back. As a business owner,…

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Holiday Email Marketing How to Stand Out From Your Competitors

Holiday Email Marketing: How to Stand Out From Your Competitors

The end of the year is the busiest time for most businesses. For those in retail, you’ve got people ready to buy, and you’re trying to stand out among the many others vying for their business. For those in the service industry, people are trying to slip last-minute things in before year’s…

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Proven Ways to Improve your Click Through Rate (2019)

Proven Ways to Improve your Click Through Rate (2019)

Email marketing is one of the oldest forms of digital marketing and has the potential to bring some of the highest returns. Click-through rate (CTR) is the reason for our emails. Now how can you get your readers to respond the way you want them to respond? That’s precisely what we’re talking…

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The Anatomy of a Successful Marketing Email

The Anatomy of a Successful Marketing Email

Email is the oldest form of digital marketing, but don’t think its enhanced age makes it any less valid or powerful. Still today, 66% of consumers surveyed purchased something because of a marketing email. That alone proves that email marketing is still a highly effective means of reaching out to your customers….

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10 Ways To Avoid Falling Into The Spam Box

10 Ways To Avoid Falling Into The Spam Box

When email marketing is an integral part of your marketing strategy, emails getting to the inbox instead of the spam box is the difference between a sale and wasted resources. Internet Service Providers (ISPs), at the response of the public outcry, are waging a brutal battle against spammers. Sometimes even the best…

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How to take advantage of your first custom-baked email

We at Mail Bakery are confident that you will find our secret recipes to be the most delicious email you ever saw. We are SO sure that we’re ready to put our money where our mouth is, and offer first-time customers a free email as a taste of what more is to…

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Master of all things email – ensuring accessibility

Master of all things email – ensuring accessibility

Just when you thought you had the clever wit and artistry to create the most enticing emails, we have a wrench to throw into your world – email accessibility. It’s not necessarily a wrench, however an additional layer of awareness when designing your emails. Think of today’s blog as a way to…

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Put your best finger forward - Sales Copywrite Tips

Put your best finger forward – sales copywriting tips

When it comes to writing sales copy, we have but two primary goals: get them to read this and get them to buy that (or click that, depending on the business). Much depends on the kind of copy you write, be it email, blog, content page, or anything else that comes your…

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