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7 High-Impact Hacks to Get More from Your Email Campaign

Part of creating the perfect creative content marketing plan involves analyzing trends and embarking on an email campaign that guarantees your brand will be on the forefront of your audience’s mind. When snail mail was the norm, receiving a single email used to send a surge of adrenaline through our bodies. Nowadays,…

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Welcome Email Series – All You Need To Know

Much like meeting someone new, first impressions can make a big difference in email marketing. In this day and age of ever changing technology and social media, capturing the people’s attention, and more importantly keeping it, can be quite challenging. You’ve managed to win them over as a subscriber, but there is…

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How Your Email Campaigns Can Benefit from A/B Testing

If you are a marketing expert or running your own online business, you probably already know that your email list is worth its weight in gold. However, while having lots of subscribers is great, it’s only half the battle, because you still want people to open your emails, click through, and most…

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9 Need-to-Know Tips to Proofread Emails Like a Professional

Ask any writer, and they’ll all tell you that they’re least favourite part of writing is proofreading. After all, you’re only going over the content you’ve already written with the aim of criticising the mistakes that you’ve made. However, when it comes to writing emails, clear and precise communication is essential which…

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HTML Email Design: 10 Golden Rules You Should Follow

HTML email design gives you the freedom to experiment. It also increases your chances to get noticed with an attention-grabbing email design. People love visuals, indeed. So, if you bet on HTML email design, you will certainly make your campaigns look more attractive. While you escape the boring text-only messages, there are…

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25 Email Marketing Tips That Boost Your Online Engagement

If you don’t consider email marketing to be an important part of your strategy, you are definitely missing a lot of opportunities. Creating an email list and marketing your products/services through it is probably the best thing you can do for your company’s growth. Email marketing is one of the most effective…

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How to Write Click-Worthy Email Subject Lines

Picture it: you’re writing an important email, and it’s going to send tons of people to your blog or website with a simple click. You’ve carefully considered each component ahead of time. It includes clean and readable text, and it features a bold graphic to draw the recipient’s attention. The message itself…

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Email Width and Height & What to Include Above the Fold

Email width and height have been a subject of debates for many years now. Probably no one would argue that web development has evolved rapidly throughout the course of the last decade. In contrast, not much has changed in the world of email marketing. This naturally, puts a limit on email design…

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Email Design Brief: 10 Questions Every Designer Needs to Ask

Writing an email design brief is a must-have first step for every designer of email templates. Not only will such a brief give you valuable information about your client and their project but knowing such information from the very beginning will also save you tons of time later. This list is formulated…

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Craft the Perfect Welcome Email: Beginners’ Guide + Examples

“You never get a second chance to make a first impression.” The author of this famous quote may be debatable but the meaning it carries is certainly not. First impression matters not only for people but for brands, as well. In the world of email marketing first this translates to: the Welcome…

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