AB Testing Improves Your Email Marketing Header

A/B Testing Improves Your Email Marketing

A/B testing allows you to test two different versions of an email, pick up the one that performs better and send it to the rest of your recipient list. It will show you how small changes may make big difference for your email campaigns. A/B testing is a great way of improving…

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How To Measure Email Marketing Success - Header

How To Measure Email Marketing Success

Email marketing is easy to track and measure. Most email marketing platforms offer a host of data that will help you gauge the efficiency of your email campaigns. Your task is to find those metrics that suit best your email marketing goals and to keep an eye on them. In this post…

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26 Tips To Avoid Spam Filters and Increase Email Deliverability Header

26 Tips To Avoid Spam Filters and Increase Email Deliverability

As an email marketing manager one of your main tasks is to ensure that your emails are going to reach clients’ inboxes. If they are landing in the spam box, there is a great chance that they won’t be read at all. Spam filters are getting smarter and more sophisticated and you have to…

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Converting PSD to HTML Email Header

Converting PSD to HTML Email – All You Need to Know

The PSD to HTML email conversion is one of the most important stages you go through when working on your email marketing campaigns. Today it is synonymous with email coding and for the purposes of this article we are going to refer to the process of email coding as PSD to HTML email…

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Using Marketing Automation to Turn Subscribers Into Valuable Clients_Header

Using Marketing Automation to Turn Subscribers Into Valuable Clients

For most companies the goal is to generate more business from their email marketing and marketing automation. So how do you turn subscribers into clients? With the helpful ideas in this article, combined with the use of marketing automation features, you can more easily and efficiently create campaigns that increase conversions. 1….

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How to Start Your Email Marketing Campaign in 5 Easy Steps_Header

How to Start Your Email Marketing Campaign in 5 Easy Steps

Email marketing, like any other marketing domain, requires patience to figure out and time to master. There are many moving parts to asses and consider while planning your email marketing campaign. With this article we won’t examine all and everything an email marketing campaign involves, but we will rather focus on few specific points, which we consider the…

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How Email HTML Coding Differs from Web HTML Coding_Header

19 Big Differences Between Email and Web HTML

At MailBakery, we design and code HTML emails for a living and after 6 years of work and well over 7,000 coded HTML emails we can confidently say that we have seen it all. We are well aware of all the traps and pitfalls an email project may fall into and we sincerely sympathise with every colleague who is…

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6 Advanced Techniques for Interactive Email Design_Header

6 Advanced Techniques for Interactive Email Design

Companies across different industries compete every day to catch clients’ attention and influence their choice and email marketing has proven to be an excellent tool for doing this. As the number of interactive techniques we use in email design continues to grow, the email marketing solidifies its position as a great marketing tool. With the latest…

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