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10 Ways To Avoid Falling Into The Spam Box

10 Ways To Avoid Falling Into The Spam Box

When email marketing is an integral part of your marketing strategy, emails getting to the inbox instead of the spam box is the difference between a sale and wasted resources. Internet Service Providers (ISPs), at the response of the public outcry, are waging a brutal battle against spammers. Sometimes even the best…

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How to take advantage of your first custom-baked email

We at Mail Bakery are confident that you will find our secret recipes to be the most delicious email you ever saw. We are SO sure that we’re ready to put our money where our mouth is, and offer first-time customers a free email as a taste of what more is to…

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Master of all things email – ensuring accessibility

Master of all things email – ensuring accessibility

Just when you thought you had the clever wit and artistry to create the most enticing emails, we have a wrench to throw into your world – email accessibility. It’s not necessarily a wrench, however an additional layer of awareness when designing your emails. Think of today’s blog as a way to…

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Put your best finger forward - Sales Copywrite Tips

Put your best finger forward – sales copywriting tips

When it comes to writing sales copy, we have but two primary goals: get them to read this and get them to buy that (or click that, depending on the business). Much depends on the kind of copy you write, be it email, blog, content page, or anything else that comes your…

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10 Brilliant Ideas for Personalized Email Marketing

10 Brilliant Ideas for Personalized Email Marketing

Personalized email marketing refers to any form of alteration of the email copy or design tailored specifically to meet one or more characteristics of the recipient. Personalized email marketing is not always easy to achieve and requires a bit more effort than simply sending a generic email to your whole list of subscribers….

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7 Internal Newsletter Rules for Seamless Company Communication

7 Internal Newsletter Rules for Seamless Company Communication

Have you been sending internal newsletters across your company? If not, now may be the perfect time to start. And if you have, now may be the perfect time to check if your internal newsletter has these 7 qualities which are super important for your seamless company communication. Keeping employees informed of…

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19 Email Marketing Mistakes To Avoid Making in 2019

19 Email Marketing Mistakes To Avoid Making in 2019

Email marketing is a powerful marketing tool but only if you are doing it right. Unfortunately, many brands these days make email marketing mistakes which cost them opens and conversions. It isn’t rare that for some brands things have been going well until at some point some they report a rise of…

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8 Tips to Write Better Order Confirmation Emails

8 Tips to Write Better Order Confirmation Emails

Be honest: are you treating your order confirmation emails as an afterthought? If so, you aren’t alone. Because there are more pressing messages for marketers to focus on, right? Think again. Order confirmation emails are arguably one of the most important messages in the world of ecommerce.  How so? Keep in mind that…

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How to Choose an ESP? 15 Questions to Ask Before You Sign Up

How to Choose an ESP? 15 Questions to Ask Before You Sign Up

Torn between a couple of email service providers or even more? Relax, you are not alone. Making up your mind can be tough when there are hundreds of ESPs who all claim to offer “the best fit” for your business needs. In today’s post, we’ll go through several questions to ask the potential…

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