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9 Need-to-Know Tips to Proofread Emails Like a Professional

Ask any writer, and they’ll all tell you that they’re least favourite part of writing is proofreading. After all, you’re only going over the content you’ve already written with the aim of criticising the mistakes that you’ve made. However, when it comes to writing emails, clear and precise communication is essential which…

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HTML Email Design: 10 Golden Rules You Should Follow

HTML email design gives you the freedom to experiment. It also increases your chances to get noticed with an attention-grabbing email design. People love visuals, indeed. So, if you bet on HTML email design, you will certainly make your campaigns look more attractive. While you escape the boring text-only messages, there are…

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25+ Beautifully Designed Transactional Emails for Inspiration

Transactional emails are often confused with email messages containing information about purchases and orders. Such emails might be transactional indeed but this is not what is meant by the term. Transactional emails are those automated email which get triggered by a certain action such as: When a user signs up, they receive…

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25 Email Marketing Tips That Boost Your Online Engagement

If you don’t consider email marketing to be an important part of your strategy, you are definitely missing a lot of opportunities. Creating an email list and marketing your products/services through it is probably the best thing you can do for your company’s growth. Email marketing is one of the most effective…

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How to Write Click-Worthy Email Subject Lines

Picture it: you’re writing an important email, and it’s going to send tons of people to your blog or website with a simple click. You’ve carefully considered each component ahead of time. It includes clean and readable text, and it features a bold graphic to draw the recipient’s attention. The message itself…

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Welcome Email Design Inspiration: 19 Eye Candy Examples

Welcome email design is probably the most important kind of email design among all. Not only it has the purpose to provide the newly subscribed with valuable info but it also sets the tone of the future brand-customer relationship. First of all, every Welcome email design should be in tune with the…

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Email Width and Height & What to Include Above the Fold

Email width and height have been a subject of debates for many years now. Probably no one would argue that web development has evolved rapidly throughout the course of the last decade. In contrast, not much has changed in the world of email marketing. This naturally, puts a limit on email design…

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10 Reliable Transactional Email Service Providers for 2017

Transactional emails are an essential part of every email marketer’s arsenal. These are the type of emails that get triggered by a certain action made by the user such as account creation, password reset, notifications for profile activity, etc. Transactional emails are usually expected and this is why they generate high open…

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eCommerce Email Template Design: 6 Essential Elements

The eCommerce email template designs are a huge part of any brand’s email marketing. Besides the obligatory elements such as a subject line, a preview text, a header and a footer, the eCommerce email template design differentiates from other campaigns with a few must-have elements. We’ve outlined the 6 most important traits…

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Email Design Brief: 10 Questions Every Designer Needs to Ask

Writing an email design brief is a must-have first step for every designer of email templates. Not only will such a brief give you valuable information about your client and their project but knowing such information from the very beginning will also save you tons of time later. This list is formulated…

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