How to Start Your Email Marketing Campaign in 5 Easy Steps_Header

How to Start Your Email Marketing Campaign in 5 Easy Steps

Email marketing, like any other marketing domain, requires patience to figure out and time to master. There are many moving parts to asses and consider while planning your email marketing campaign. With this article we won’t examine all and everything an email marketing campaign involves, but we will rather focus on few specific points, which we consider the…

How Email HTML Coding Differs from Web HTML Coding_Header

19 Big Differences Between Email and Web HTML

At MailBakery, we design and code HTML emails for a living and after 6 years of work and well over 7,000 coded HTML emails we can confidently say that we have seen it all. We are well aware of all the traps and pitfalls an email project may fall into and we sincerely sympathise with every colleague who is…

25 Examples of Sportswear Brands' Email Marketing - Header

25 Examples of Sportswear Brands’ Marketing Emails

Ever wondering what the marketing emails of your favourite sportswear brands look like? Well, we did. That is why we put together a list of 25 examples of our favourite sportswear brands’ emails. We all love these brands for their products, but these global corporations hire some of the best marketing teams…

6 Advanced Techniques for Interactive Email Design_Header

6 Advanced Techniques for Interactive Email Design

Companies across different industries compete every day to catch clients’ attention and influence their choice and email marketing has proven to be an excellent tool for doing this. As the number of interactive techniques we use in email design continues to grow, the email marketing solidifies its position as a great marketing tool. With the latest…

Brand Consistency in HTML Emails - Header

Brand Consistency in Email Marketing

Brand consistency is the first thing to consider when designing your HTML email. The look and feel of your email should be consistent with your brand’s personality, graphics, colours, fonts and images. Why is Brand Consistency so Important? People prefer to interact with brands they know and they can easily recognize. Brand consistency…

MailBakery at Litmus TEDC2016

MailBakery at Litmus TEDC 2016 in London

MailBakery had the pleasure of attending the email design event of the year TEDC2016 (Jul 26-27). The Email Design Conference is organized annually by Litmus and the European session is held in London. Arriving a few days before the event and the sunny London weather (yep, no rain at all) gave us the opportunity…

25 examples of transactional emails

25 Excellent Examples of Transactional HTML Emails

If you run a website or a blog, chances are you are using transactional emails to notify your users when they sign up for your service, place an order or to remind them for abandoned cart. The transactional emails are different from standard marketing emails in terms of both content and design. So, to help…