Reading Time: 6 minutes Everyone has unique interests, lifestyles, and preferences, so why not customize email campaigns for all your subscribers? Email personalization has the power to increase your open and click-through rates, so you don’t want to miss out. In fact, studies have shown when you customize your email marketing campaign’s subject line, the email…
The MailBakery Blog
6 Powerful Email Marketing Strategies You Should Adopt
Reading Time: 6 minutes For years, experts have said that email marketing is dead, but it continues to reign supreme as the most impactful marketing channel. Every year it yields the best results for businesses. Data shows that it delivers the best marketing ROI (return on investment), rating 73 percent in preference over other channels like…