100+ Order Confirmation Email Examples, Ideas, and Inspiration

Published: 25 September 2026
Last updated: 25 September 2026

100+ order confirmation email examples from real brands showing different designs, layouts, order summaries, and post-purchase content.

Order confirmation emails may be transactional, but that doesn’t mean they have to feel purely functional. The best ones reassure customers that everything went through, make the important details easy to check, and use the post-purchase moment to reinforce the brand.

In this collection, we’ve gathered 100+ order confirmation email examples from real brands to show different approaches to design, copy, order summaries, delivery expectations, product recommendations, subscriptions, and more. Use them to find ideas for your own confirmation emails and see what works beyond the standard “Thanks for your order.”

Quick links:

→ Order Confirmation Emails With Detailed Order Summaries

→ Thank You and Brand-Led Order Confirmation Email Examples

→ Minimalist Order Confirmation Email Examples

→ Order Confirmation Emails With Delivery Expectations and Next Steps

→ Order Confirmation Emails With Easy Order Management and Support

→ Order Confirmation Emails With Product Recommendations and Cross-Selling

→ Order Confirmation Emails With Helpful Content and Product Education

→ Order Confirmation Emails With Loyalty, Referral and Community Content

→ Subscription and Recurring Order Confirmation Emails

How to Write an Order Confirmation Email

Order Confirmation Email Subject Line Ideas

Frequently Asked Questions

Order Confirmation Emails With Detailed Order Summaries

These order confirmation emails make purchase details easy to verify with clear product, pricing, payment, shipping, and customer information.

Wimp Decaf Coffee Co. order confirmation email featuring a confirmed-shipped-delivered progress tracker, order number, product image, pricing breakdown, shipping and billing details, a View Your Order button, shipping support links, and a personal thank-you message from the team. — The order confirmation from Wimp Decaf Coffee Co. balances detailed purchase information with a warm, founder-led thank-you.

Burst order confirmation email with shipping and billing addresses, order number and date, three purchased oral-care products with individual expected ship dates, pricing, free shipping, tax, total, and a View Order CTA. — Burst makes a multi-product purchase easy to review by pairing each item with its price and expected ship date in one clear order summary.

Urth order confirmation email thanking the customer for their purchase and showing the order number, product and price, subtotal, shipping cost, total, shipping address, shipping method, payment method, and a View Your Order CTA. — Urth keeps its order confirmation clean and minimal while making every essential purchase and customer detail easy to scan.

Postmates order confirmation and order summary email thanking the customer, listing the restaurant order, individual items, subtotal, taxes, service and delivery fees, promotion, final total, delivery address, courier information, and a downloadable PDF. — Postmates keeps the confirmation receipt-like and practical, breaking down every item, fee, discount, and delivery detail in one place.

Caviar order confirmation email for a Sushi-San delivery with a Track Your Order CTA, itemized food order, subtotal, taxes, delivery and service fees, tip, total charged, delivery address, and Apple Pay payment method. — Caviar keeps the confirmation highly practical with an item-by-item breakdown of the order alongside every fee, tip, and delivery detail.

Google Domains order confirmation email listing multiple domain registrations, order date, individual prices, tax, total paid, payment method, a View All Your Orders CTA, and a short survey asking what each domain was purchased for. — Google Domains keeps a multi-item digital purchase easy to review while adding a clever post-purchase survey to learn what customers plan to do with their domains.

DoorDash order adjustment email showing substituted and out-of-stock grocery items, the full list of purchased products, updated charges, discounts, fees, and the final total charged. — DoorDash makes order changes easy to review by clearly separating adjusted items from the rest of the purchase and showing the updated final charge.

Tens order confirmation email with order number, purchased sunglasses and travel case, quantities, prices, discount, subtotal, shipping method, payment details, billing address, and shipping address. — Tens presents every important purchase detail in a clean, highly scannable layout without adding unnecessary post-purchase content.

Lush packs a large multi-product order into a highly detailed summary that includes quantities, weights, delivery costs, VAT, and the final total.

Monki order confirmation email with order number and date, customer and delivery details, payment method, delivery timeframe, and an itemized order summary showing product numbers, sizes, colors, quantities, individual discounts, prices, and final total. — Monki makes a multi-item purchase easy to review by showing the size, color, quantity, and exact discount saved on every product.

Wildfang order confirmation email with order number, purchased items, product quantities, prices, shipping and payment details, and a note explaining that items in the same order may ship separately. — Wildfang keeps the confirmation focused on the purchase itself, presenting the order details clearly while also flagging an important fulfillment detail about separate shipments.

H&M order confirmation email with expected delivery information, item details, quantity and price, merchandise total, shipping and handling, final total, order date, email, payment method, home address, shipping address, and account support information. — H&M keeps the confirmation structured and practical, presenting the purchase, delivery, payment, and customer details in clearly separated sections.

Thank You and Brand-Led Order Confirmation Email Examples

These examples go beyond a basic receipt by using distinctive visuals, brand voice, and thoughtful thank-you messaging to make the confirmation feel more memorable.

Geely EX5 pre-order confirmation email thanking the customer for pre-ordering the vehicle, showing a large product image, complimentary maintenance and public charging benefits, a Learn More button, and information about the next steps with a sales representative. — The pre-order confirmation from Geely turns the purchase into an experience by pairing next steps with exclusive ownership benefits.

Urth order confirmation email featuring a large lifestyle photography hero with a thank-you message, a View Order Status CTA, Urth Magazine content, creative inspiration, and an Explore More section with related camera accessories. — Urth turns a simple thank-you into a highly visual brand experience with editorial content and creative inspiration while the customer waits for their order.

Homes Alive Pets makes its thank-you feel personal by connecting the purchase to its family-owned story, community support, and pet-focused brand identity.

Taco Bell order confirmation email designed like a branded receipt, with order number, store and kiosk details, purchased breakfast items, prices, tax, total, payment information, and playful Taco Bell visual styling. — Taco Bell turns a basic receipt into a memorable brand moment with its signature purple palette, playful food imagery, and receipt-inspired layout.

Athletic Greens turns the confirmation into a brand statement by welcoming customers into its health movement and highlighting its Nutrition for All mission.

DoorDash order confirmation email with a bold personalized thank-you message, branded hero image, estimated delivery time, order tracking button, payment method, total, and receipt details. — DoorDash puts the thank-you message front and center with bold branded visuals, then follows it with the delivery estimate, tracking, payment, and receipt details customers need after ordering.

MeUndies order confirmation email with a playful “Boom.” hero message, product and order details, billing and shipping information, account CTA, social media content, money-back guarantee, and customer support information. — MeUndies brings its playful personality into a transactional email with bold copy, colorful design, and a cheeky take on its satisfaction guarantee.

HAOMA makes its environmental mission the centerpiece of the confirmation by connecting each purchase directly to planting a tree.

Estrid turns a basic confirmation into a brand moment with playful shaving copy, its “selflove club” message, and a note about the social causes supported by each purchase.

Beardbrand makes a simple confirmation memorable with bold imagery and confident copy that reinforces the customer’s decision while setting clear shipping expectations.

TUSHY makes a routine transactional email unmistakably its own with playful bathroom humor while keeping order management and support easy to find.

Aesop makes the transactional message feel distinctly premium through editorial photography, refined typography, and the same understated tone used across the brand.

Artifact Uprising order confirmation email with order status access, shipping and payment details, itemized charges, cancellation information, production timing, customer support, and a prominent notice explaining that items may ship and arrive separately. — Artifact Uprising sets expectations early by warning that items may arrive separately and explaining how production and tracking will work.

Allbirds order confirmation email with playful “Thank Ewe” messaging, an illustrated sheep, View Order Status CTA, product and payment details, shipping information, animal welfare and sustainability messaging, returns guidance, and customer support options. — Allbirds turns a routine confirmation into a distinctly branded experience with playful sheep-themed copy and a prominent message about animal welfare and sustainability.

Maisonette makes the confirmation feel distinctly on-brand with playful copy, soft visual styling, and a charming tone that carries through the entire message.

Minimalist Order Confirmation Email Examples

Minimalist order confirmation emails keep the focus on the essentials, using simple layouts, restrained design, and only the information customers need after checkout.

Affinity order confirmation email with a clean white layout, order number, concise software purchase summary, total price, simple product-key instructions, View Order and Download CTAs, and brief returns information. — Affinity keeps its digital purchase confirmation exceptionally clean, using a stripped-back layout and just the essential actions customers need next.

Hover order confirmation email for a one-year domain renewal with order date and ID, payment method, renewal amount, ICANN fee, total charged, and the next billing date. — Hover makes the recurring nature of the purchase clear by showing the next billing date directly alongside the domain renewal details.

Designmodo order confirmation email for a digital product with a simple thank-you message, order number, product name, quantity, price, discount, total, download link, billing address, and customer email. — Designmodo keeps its digital purchase confirmation extremely lean, putting the product, price, discount, and download action in one compact layout.

UI8 order confirmation email with a simple white layout, order number and date, purchased digital product, total price, and a compact 20% off next-order coupon. — UI8 keeps the confirmation extremely lean, using a stripped-back layout with only the purchase essentials and one small next-order incentive.

Rifle Paper Co. order confirmation email with a simple monochrome layout, order number, billing and shipping information, payment and shipping methods, item SKUs, quantities, prices, subtotal, shipping cost, and grand total. — Rifle Paper Co. relies on typography, spacing, and a receipt-like structure to deliver a highly restrained confirmation with no unnecessary visual elements.

Shine Craft Vessel Co. order confirmation email with a short thank-you message, View Your Order CTA, product image, order total, shipping and billing addresses, shipping method, payment method, and customer support contact. — Shine Craft Vessel Co. keeps the confirmation stripped back and spacious, focusing almost entirely on the purchase details customers need.

Cotton Bureau order confirmation email with a stripped-back white layout, order ID and date, expected shipping date, shipping method, product details, subtotal, shipping cost, total, and delivery address. — Cotton Bureau keeps the confirmation visually bare-bones while adding personality with the dry line, “We’re going to take your money now.”

Harry’s order confirmation email with an estimated arrival window, order number, product and pricing summary, shipping information, order status link, customer support details, and a short introduction to Harry’s automatic Shave Plans. — Harry’s combines a clear delivery window with playful copy and an easy way to check order status.

MERIT order confirmation email with a shipping delay notice, order number, shipping and billing addresses, five purchased beauty products with quantities, subtotal, shipping, taxes, final total, and customer support email. — MERIT keeps a multi-item confirmation remarkably restrained, using generous whitespace and simple dividers to make the purchase details easy to scan.

Order Confirmation Emails With Delivery Expectations and Next Steps

These confirmation emails reduce post-purchase uncertainty by explaining what happens next, when customers can expect delivery, and how the order will progress.

Sundays order confirmation email with an order progress tracker showing order placed, shipping, and delivery stages, followed by product details, pricing, shipping address, payment method, text order updates, and customer support information. — The order confirmation from Sundays uses a simple progress tracker to make the journey from order placed to delivery instantly clear.

Methodical Coffee order confirmation email with a Confirmed, On Its Way, and Delivered progress tracker, order details, shipping address, estimated delivery date, carrier and tracking information, plus recommended coffee merchandise. — Methodical Coffee makes the post-purchase journey unusually transparent with a visual status tracker, estimated delivery date, carrier details, and tracking information.

Canyon order confirmation email showing the order and customer numbers, estimated dispatch within one to three business days, Track Order CTA, bicycle and accessory details, pricing, payment method, delivery address, and FAQ support. — Canyon sets expectations immediately by giving customers a clear dispatch window and a prominent way to track the order.

Vuori order confirmation email with processing and shipping expectations, order number, billing and shipping addresses, shipping and payment methods, detailed product information, discounts, subtotal, tax, and order total. — Vuori sets clear expectations by explaining the 2–4 business day processing window before presenting the full purchase details.

OLIPOP order confirmation email with a celebratory “Cheers! Order received” hero, order number, product and pricing details, Review Order CTA, and a clear message telling customers to expect a shipment email next. — OLIPOP makes the next step unmistakable by confirming the purchase and telling customers to stay tuned for a separate shipment email.

eero order confirmation email thanking the customer for their purchase, with order number, product and pricing details, shipping address, tracking expectations, and a note explaining when the order is expected to ship. — eero uses the confirmation to set clear shipping expectations while keeping the order details simple and easy to scan.

Taylor Stitch order confirmation email thanking the customer for their purchase, with a Ships Immediately notice, product and pricing details, shipping and billing information, shipping method, and a message explaining that a shipping confirmation will follow. — Taylor Stitch reassures customers that the item is already in stock and ready to ship while clearly setting expectations for the next shipping update.

Fleet Farm pickup order confirmation email with a three-stage pickup progress tracker, pickup-delay notice, detailed order items and pricing, store pickup information, and additional product recommendations. — Fleet Farm makes pickup expectations unmistakable with a visual status tracker and a clear warning not to visit the store until the order is ready.

ProFlowers order confirmation email with product and delivery details, a three-step visual timeline explaining preparation, tracking, and arrival, full pricing, a $15 next-order reward, and a date-reminder feature. — ProFlowers maps out the gift-delivery journey in three simple steps so customers know exactly what will happen next.

Postable order confirmation email explaining that the card will be printed, addressed, mailed within one to two business days, and should arrive within three to seven days, with order details, cancellation instructions, and customer support information. — Postable makes the fulfillment process unusually clear by spelling out exactly when the card will be printed, mailed, and expected to arrive.

Polaroid Originals order confirmation email explaining that the order has been received, when the next shipping email will arrive, when the delivery ETA begins, and showing product, pricing, customer, shipping, and payment details. — Polaroid Originals clearly explains what happens after checkout, including when customers should expect tracking information and when the delivery estimate starts.

Casper order confirmation email with a “Countdown to Better Sleep” message, order number and date, billing and shipping addresses, multiple products marked Ready to Ship, pricing, gift code, tax, total, separate-shipment notice, support details, and a referral reward. — Casper sets clear expectations by showing each item as ready to ship and warning that products in the same order may arrive separately.

Chipotle order confirmation email with a prominent pickup time, restaurant location and map, pickup customer details, instructions for collecting the order, itemized food choices, prices, tax, and total. — Chipotle puts the pickup time, location, and collection instructions front and center so customers know exactly where to go and when.

Printful order confirmation email explaining a two-to-seven-business-day fulfillment window, upcoming tracking notification, detailed product specifications, shipping and billing information, pricing, and instructions for correcting order details before fulfillment. — Printful sets clear expectations by explaining the fulfillment window and warning customers to check their details before the order can no longer be changed.

Bestseller order confirmation email with a visual order progress tracker, “What’s Next?” guidance, customer support information, order status, shipping and billing addresses, payment method, product details, and Click & Collect information. — Bestseller uses a visual progress tracker and a prominent “What’s Next?” message to show exactly where the order stands and what happens next.

Graza order confirmation email with an unexpected shipping delay notice, View Order Status CTA, order number and date, purchased refill set, subtotal, shipping, tax, total, payment methods, shipping address, and customer contact details. — Graza addresses a delay before anything else and gives customers a prominent way to follow the order status themselves.

Blueland order confirmation email with colorful product imagery, a 2–3 business day processing estimate, View My Order CTAs, purchased item, shipping address, discount, subtotal, tax, shipping cost, total, and customer support. — Blueland puts its current processing window front and center so customers know when to expect the next update on their order.

Vans order confirmation email with branded “We’re on it!” messaging, processing-time expectations, order number, View Order Details CTA, purchased products, and notice that another email will arrive when the order ships. — Vans sets expectations immediately by explaining possible processing delays and clearly telling customers when the next shipping update will arrive.

Order Confirmation Emails With Easy Order Management and Support

These examples make it simple to view, track, change, or get help with an order by putting useful management and support options within easy reach.

Crocs order confirmation email with a confirmed-shipped-delivered progress tracker, order and payment details, product information, a cancel-order option, View Order Details CTA, in-store return barcode, and customer support links. — Crocs makes post-purchase management unusually practical with quick cancellation, order-status access, and a barcode for easy in-store returns.

Everlane order confirmation email with detailed product information, shipping status, express delivery timing, payment summary, shipping address, a Cancel Order option, returns policy, and customer support details. — Everlane makes post-purchase changes unusually easy by placing a one-hour cancellation option directly alongside the order details.

River Island order confirmation email with an estimated delivery date, collection address, delivery type, purchased items with product images and sizes, discount, total paid, payment method, billing address, and links to delivery, order, returns, and FAQ support. — River Island makes the purchase easy to verify by combining item-level details with the estimated delivery date and quick links to common post-purchase questions.

Nike order confirmation email with an estimated delivery date, delay notice, product details, order number and date, delivery method, payment summary, Order Status CTA, and links for cancellations, returns, and support. — Nike sets expectations clearly by combining an estimated delivery date with a proactive delay notice and easy access to order status.

Apple Store order confirmation email with shipment and delivery estimates, product and payment details, order status access, guidance for changing an order, separate-shipment information, returns help, and customer service contact details. — Apple turns the confirmation into a self-service hub with clear guidance for tracking, changing, splitting, or getting help with an order.

ASOS order confirmation email with delivery destination and date, purchased item, pricing and payment details, cancellation windows for different delivery methods, returns information, and customer support links. — ASOS makes post-purchase changes unusually clear by spelling out exactly how long customers have to cancel depending on the delivery method.

Caudabe order confirmation email with shipping address and method, product and pricing details, delivery expectations, upcoming tracking information, 30-day returns and exchanges, a two-year warranty, and direct reply support. — Caudabe reduces post-purchase uncertainty with clear shipping expectations, generous returns and warranty information, and a direct path to support.

Urban Outfitters order confirmation email with order number, billing and shipping details, payment method, processing expectations, an itemized product summary, order total, customer service contacts, and instructions for in-store and mail returns. — Urban Outfitters gives customers clear post-purchase guidance with self-service order information, return instructions, and multiple ways to reach support.

Postable order confirmation email with an estimated 3–7 day arrival window, Review Order CTA, itemized purchase details, coupon and tax information, a 30-minute cancellation window, dedicated Cancel Order button, customer support, and quick links. — Postable makes post-purchase changes unusually easy with prominent review, cancellation, and contact options directly inside the confirmation.

Placemakr reservation confirmation email with stay dates, room and pricing details, a step-by-step verification process, property address and directions, reservation ID, Manage Your Reservation CTA, customer support channels, and cancellation terms. — Placemakr turns the confirmation into a practical reservation hub with clear verification steps, directions, management tools, and multiple ways to get support.

Fullscript order confirmation email with confirmation and payment status, an itemized supplement order summary, savings and total cost, an urgent cancellation notice, estimated delivery dates, return policy access, customer support details, and an option to subscribe to the purchased products for recurring delivery. — Fullscript puts post-purchase support front and center with clear cancellation guidance, delivery expectations, return information, and direct customer service contacts.

Travelodge booking confirmation email with confirmation number, hotel and stay details, amount paid, check-in and check-out dates, parking and hotel information, multiple Manage Booking CTAs, cancellation access, VAT invoice link, and FAQs for common arrival questions. — Travelodge turns the confirmation into a practical stay-management hub with prominent options to modify or cancel the booking and answers to common pre-arrival questions.

Order Confirmation Emails With Product Recommendations and Cross-Selling

These brands use the post-purchase moment to recommend relevant products and encourage another purchase without letting promotional content overshadow the order confirmation.

Dr. Squatch order confirmation email with ordered product details, pricing, payment and shipping information, an order status CTA, SMS signup, and a grid of recommended Squatch products. — Dr. Squatch turns its detailed order confirmation into a cross-selling opportunity with a prominent selection of related products under “Other Squatch Favorites.”

Blume order confirmation email with a playful “We’re not screaming, you’re screaming” message, social proof, Instagram CTA, and a grid of additional Blume products and bundles to shop while the customer waits. — Blume uses the waiting period after purchase to encourage another order with social proof and a prominent selection of complementary products.

Audible order confirmation email for an audiobook with order number, title and narrator details, order summary, a Start Listening CTA, and personalized recommendations for additional Audible titles. — Audible follows the completed purchase with a curated “You might like these listens” section that naturally encourages the next discovery.

Etsy order confirmation email with an ordered-ready-to-ship-expected-delivery progress tracker, estimated delivery dates, detailed purchase information, seller contact and shipping policies, and additional products from the Etsy shop. — Etsy gives customers an unusually complete view of what happens next with a visual order timeline, delivery estimate, and direct access to the individual seller.

Beardbrand order confirmation email with shipping expectations, billing and delivery addresses, purchased beard-care products, pricing, payment details, and a “You might also like” section featuring related grooming products. — Beardbrand follows the purchase details with a focused set of complementary grooming products that naturally extend the original order.

Creative Market digital purchase confirmation email with a Download Now CTA, product price, order date and ID, seller message, four related product recommendations, and links to message the shop or contact support. — Creative Market turns an instant digital purchase into a discovery opportunity with four prominent related products directly below the download details.

Etsy order confirmation email with payment and shipping details, purchased products, order total, a personal note from the shop owner, seller contact options, shop information, and additional products from the same Etsy seller. — Etsy extends the purchase with a prominent “More items from LightwithShade” section featuring additional products from the same seller.

Crate & Barrel order confirmation email with order and shipping details, backorder information, pricing breakdown, and a “You’ll Also Love” section featuring four related pendant lights plus content from sister brands — Crate & Barrel follows a backordered purchase with four closely related lighting recommendations that make the cross-sell feel highly relevant.

Zalando order confirmation email with estimated delivery dates, payment method, delivery address, order number, itemized product details, discounts, final total, and “Complete the look” and “Perfect match” links attached to individual purchases. — Zalando builds cross-selling directly into the order summary with product-specific “Complete the look” and “Perfect match” recommendations.

Gap order confirmation email with estimated arrival information, shipping and payment details, itemized charges, self-service order and returns information, customer support, and a large “More styles you’ll love” product recommendation section. — Gap turns the lower half of its confirmation into a substantial cross-sell section with related styles tailored to the original purchase.

Creative Market order confirmation email for a downloadable font with product and license details, Download Now CTA, payment information, order date and number, invoice link, and four related font recommendations. — Creative Market follows the completed digital purchase with four closely related font recommendations that naturally encourage further browsing.

Dick’s Sporting Goods order confirmation email with order and payment summary, shipping address, purchased product details, estimated delivery date, in-store return guidance, customer support options, and a large “You might also like” section with complementary products. — Dick’s Sporting Goods follows the purchase with a substantial recommendation grid featuring apparel, accessories, and gear related to the original order.

Order Confirmation Emails With Helpful Content and Product Education

These examples add useful guidance after the purchase, from product benefits and usage tips to onboarding resources, FAQs, and information about how products are made.

Hers order confirmation email for a Detox Scalp Scrub with order ID, total charge, payment details, product imagery, and a section promoting free wellness programs and content in the Hers app. — Hers extends the order confirmation beyond purchase details by introducing customers to additional wellness content available through its app.

Hims order confirmation email with order details, payment information, a product benefits graphic highlighting personalized treatment plans, provider check-ins, app access, support, and discreet shipping, plus a link to the Hims Help Spot — Hims uses the confirmation to reinforce the value of the service by explaining the support, personalization, and tools customers get with their order.

Huckberry order confirmation email with shipping details, purchased products, pricing, editorial recommendations, bestseller content, holiday inspiration, and a large selection of handpicked product suggestions. — Huckberry turns its order confirmation into an editorial experience with curated gear guides, community content, and additional product inspiration.

Huel order confirmation email with order and shipping updates, a Starter Booklet CTA containing product information, tips and tricks, a detailed multi-item order summary, shipping and billing addresses, FAQs about changes and returns, and customer support options. — Huel uses the confirmation to help new customers get started by prominently linking to a booklet with practical product information, tips, and guidance.

Patagonia carries its identity well beyond the purchase details with outdoor imagery, its Ironclad Guarantee, repair program, and environmental mission.

Trade Coffee order confirmation email with an “Order Confirmed!” hero, tracking expectations, Explore Coffee CTA, order number, coffee product details, subtotal, tax, shipping, discount, total, shipping and payment information, plus a post-purchase FAQ section explaining changes to Trade’s coffee bag size. — Trade Coffee uses the confirmation to answer a likely post-purchase question, adding a focused FAQ block about bag size alongside the essential order details.

Classic Specs Home Try-On Kit order confirmation email with selected eyewear styles, billing and shipping details, fulfillment timing, six tips for using and returning the try-on kit, FAQs, and customer support information. — Classic Specs uses the confirmation to guide customers through the entire Home Try-On experience with practical tips, return instructions, and FAQs.

IMBŌDHI order confirmation email showing the purchased jumpsuit, order total, tracking option, and a sustainability education section highlighting clean materials, ethical manufacturing, local California production, and regenerative partnerships. — IMBŌDHI follows the essential order details with a short introduction to its sustainability ethos, using the confirmation email to explain the materials, production choices, and values behind the clothing.

Zoom payment confirmation email showing order and subscription details, followed by a getting started section with meeting setup, daily live demos, training webinars, and customer support resources. — Zoom extends its payment confirmation with practical onboarding resources, giving new customers quick access to meeting setup, live demos, training webinars, and support so they can start using the product right away.

Order Confirmation Emails With Loyalty, Referral and Community Content

These order confirmations extend the customer relationship with loyalty rewards, referral programs, community invitations, membership benefits, and other ways to stay connected.

Cometeer order confirmation email with an order summary, pricing, shipping and billing information, delivery method, View Your Order CTA, and an Invite a Friend referral offer giving both customers $25 in rewards. — Cometeer turns the post-purchase moment into a referral opportunity with a prominent Give $25, Get $25 reward immediately after the order details.

Glossier order confirmation email with processing expectations, purchased skincare products, pricing, shipping address and method, one-hour cancellation option, and a referral offer promising 100 DKK off the customer’s next order. — Glossier follows the essential order details with a curiosity-driven referral offer that promises 100 DKK off the customer’s next purchase.

Firebox order confirmation email with playful confirmation copy, itemized order summary, payment and delivery details, dispatch expectations, free returns and customer support information, followed by a referral offer giving both the customer and their friend £5. — Firebox makes referrals a prominent post-purchase action with a simple offer that rewards both the customer and the friend with £5.

Athletic Brewing order confirmation email with product and discount details, order total, branded packaging imagery, and a prominent “Join the Community” section promoting the Athletic app and Athletic Club. — Athletic Brewing uses the post-purchase moment to invite customers deeper into the brand through its app, community, and Athletic Club.

MOO order confirmation email with order number, pricing and discount details, estimated delivery date, receipt download, order status and management links, FAQs, customer service options, greeting card recommendations, and a Refer a Friend CTA. — MOO gives customers unusually strong self-service options with dedicated links to download the receipt, track or manage the order, and get help.

REI Co-op order confirmation email with order number, member number, shipping method and address, purchased item details, purchase and payment summary, plus a prominent “Members Get More” section explaining annual dividends, exclusive offers, member pricing, and other membership benefits. — REI Co-op uses the confirmation to reinforce the value of membership by highlighting exclusive benefits and the annual member dividend immediately after the purchase details.

Subscription and Recurring Order Confirmation Emails

These examples confirm subscription purchases and recurring orders while explaining renewals, upcoming shipments, membership benefits, billing, and what subscribers can expect next.

Athletic Greens order confirmation email for an upcoming AG1 order with product benefits, order number, item and pricing details, shipping and taxes, a View Your Order CTA, and information about the automatically renewing subscription. — Athletic Greens uses its recurring order confirmation to remind subscribers why they chose AG1 by putting the product benefits front and center.

Everlywell order confirmation email for a Vitamin D test kit with getting-started guidance, a monthly testing credit, membership benefits, additional test recommendations, educational resources, and community content. — Everlywell uses the confirmation to introduce the ongoing value of its membership, from monthly testing credits to discounts, expert access, and additional health resources.

Refreshments membership order confirmation email welcoming the customer to a recurring self-care subscription, with a free starter kit, next shipment details, shipping and payment information, and guidance on updating, skipping, or canceling future monthly orders. — Refreshments makes the subscription model crystal clear by explaining exactly what customers can expect from future shipments and how much control they have over them.

AirDNA monthly Market Data payment confirmation showing the subscription period, amount paid, receipt and invoice numbers, payment method, and options to download the invoice or receipt. — AirDNA keeps its recurring payment confirmation purely functional, making the billing period, amount paid, and downloadable records immediately accessible.

AllTrails+ subscription order confirmation email with an annual plan, payment date, amount paid, renewal date, payment method, subscription management link, support information, and a CTA to find the next trail. — AllTrails+ makes the recurring purchase especially clear by showing the annual plan, payment details, and next renewal date in one compact subscription summary.

Ritual makes the recurring relationship easy to manage by letting customers adjust their delivery date directly while also suggesting products that can be added to the routine.

Chewy autoship confirmation email announcing the start of Autoship #1, with the delivery schedule, Manage Autoship CTA, shipping address, recurring items list, customer service contact, free shipping information, satisfaction guarantee, and hassle-free returns. — Chewy confirms the start of a recurring order with a clear delivery cadence, a simple product summary, and an easy way to manage the subscription.

Green Chef subscription confirmation email with a welcome timeline, first box arrival date, menu CTA, billing schedule, subscription summary, first-order promotion, recurring weekly total, shipping and payment details, account management and cancellation information, support links, and a refer-a-friend offer. — Green Chef combines first-delivery expectations, recurring subscription details, and account management guidance in one clear confirmation email.

BarkBox subscription order confirmation email confirming the customer’s first monthly box, automatic renewal date, recurring shipping schedule, delivery address, invoice details, and payment total, followed by a BarkShop product upsell. — BarkBox combines the initial order confirmation with the information customers need for an ongoing subscription, including the renewal date and future shipping schedule. The email also uses the post-purchase space to promote additional toys and treats from BarkShop.

How to Write an Order Confirmation Email

To write an order confirmation email, start by clearly confirming the purchase, then include the order number, purchased items, total cost, payment and delivery details, next steps, and a way to view or manage the order. Keep support information easy to find and place any promotional content after the transactional details.

1. Start With a Clear Confirmation Message

Open by confirming that the order was successfully received. Keep the message short and unambiguous, such as “Order confirmed,” “We’ve received your order,” or “Thanks for your order.” Customers should understand the status of their purchase immediately.

2. Add the Order Number and Purchase Summary

Place the order number near the top, followed by a clear summary of what was purchased. Include product names, quantities, variants, and prices so customers can quickly check that everything is correct.

3. Show the Final Cost and Payment Details

Break down the subtotal, discounts, shipping charges, taxes, and final total. Where relevant, include the payment method or the last digits of the card without displaying sensitive payment information.

4. Include Delivery or Pickup Information

Add the shipping address, delivery method, estimated delivery window, or pickup location when available. If tracking information will arrive later, tell the customer when or how they can expect the next update.

5. Explain What Happens Next

Use one or two sentences to set expectations after checkout. For example, explain that the order is being prepared, that another email will be sent when it ships, or that the customer should wait for a pickup-ready notification.

6. Add a Clear Order Management CTA

Give customers an obvious way to take action if they need to. A button such as “View Order,” “Manage Order,” or “Check Order Status” can lead to tracking, cancellations, returns, or account details without making customers search for help.

7. Finish With Support and Secondary Content

Close with an easy way to contact customer support or find answers to common questions. Product recommendations, referral offers, loyalty benefits, or branded content can follow, but they should always come after the essential order information.

Order Confirmation Email Subject Line Ideas

A strong order confirmation email subject line should make the purchase status clear at a glance while leaving room for useful details or a little brand personality.

Subject Line Type	Example	Best For
Simple confirmation	Your order is confirmed	Almost any ecommerce order
Order number	Order #12345 confirmed	Making confirmations easier to find later
Thank-you	Thanks for your order, Sarah	Brands with a warmer, more personal tone
Purchase received	We’ve received your order	Straightforward transactional emails
Next step	Order confirmed — we’ll let you know when it ships	Orders that require processing before shipment
Preparing order	We’re getting your order ready	Physical products with a fulfillment stage
Delivery-focused	Order confirmed — estimated delivery Friday	Orders with a reliable delivery estimate
Store pickup	Your pickup order is confirmed	Buy online, pick up in store orders
Digital purchase	Your purchase is ready to download	Digital products, files, and software
Subscription	Your subscription order is confirmed	Recurring orders and memberships
Renewal	Your renewal is complete	Subscriptions and recurring services
Brand-led	You’re all set — your order is confirmed	Brands that want more personality without losing clarity

Frequently Asked Questions

What is an order confirmation email?

An order confirmation email is a transactional message sent after a customer successfully places an order. It confirms that the purchase was received and typically includes the order number, purchased items, total price, customer details, and information about what happens next.

What should an order confirmation email include?

A good order confirmation email should include the order number, purchased products, quantities and variants, prices and total cost, payment and delivery information, and clear next steps. It should also make it easy for customers to view their order or contact support if something is wrong.

What is the difference between an order confirmation email and a receipt?

An order confirmation email confirms that a business has received and accepted the customer’s order, while a receipt primarily serves as a record of the payment or transaction. The two can contain similar information, and some brands combine both purposes in a single email.

What is the difference between an order confirmation and a shipping confirmation email?

An order confirmation email is sent after the purchase to confirm that the order was received. A shipping confirmation email comes later, when the order has been dispatched, and usually includes tracking information, the carrier, and an estimated delivery date.

For more inspiration, see our Shipping Confirmation Email Examples.

How can you customize a Shopify order confirmation email?

Shopify order confirmation emails can be customized from the store’s notification settings. Merchants can change branding, colors, subject lines, copy, and the email template itself, while Liquid variables can be used to display dynamic customer and order information. More advanced designs can also be created by editing the HTML and Liquid code.

How can you customize a WooCommerce order confirmation email?

WooCommerce lets merchants customize transactional emails through its email settings, including elements such as branding, sender details, subject lines, headings, and shared email styles. More advanced customization can be handled with email-builder extensions or custom WooCommerce email templates and code.

Can you send order confirmation emails with Klaviyo?

Yes. Klaviyo supports transactional emails triggered by ecommerce events such as a placed order, provided the message meets its requirements for transactional content. For Shopify stores, another option is to design and personalize the notification in Klaviyo, export the HTML, and use it as the Shopify order confirmation template.

Why do order confirmation emails go to spam?

Order confirmation emails can land in spam because of poor sender reputation, missing or incorrect email authentication, sending infrastructure problems, or content that triggers spam filters. Using SPF, DKIM, and DMARC, keeping transactional emails focused on the order, and monitoring deliverability can reduce the risk.

What should you do if an order confirmation email is not received?

First, check the spam or junk folder and confirm that the correct email address was used at checkout. Customers should also verify that the order and payment were completed successfully. If the email still does not arrive, they can contact the store, while the sender should check the transactional automation and email delivery setup.

How do you resend an order confirmation email?

The exact process depends on the ecommerce platform, but most platforms let merchants open the customer’s order and resend the relevant order notification. Before resending it, confirm that the customer’s email address is correct and that the original order was successfully created.

Make Order Confirmation Emails Work Harder After Checkout

A well-built order confirmation does more than confirm the purchase. It reassures customers, sets clear expectations, and creates a stronger start to the post-purchase experience. If you use Klaviyo, we can help you turn that first transactional touchpoint into a polished flow that fits your brand and works seamlessly with your store.