Reading Time: 4 minutes Brand consistency is the first thing to consider when designing your HTML email. The look and feel of your email should be consistent with your brand’s personality, graphics, colours, fonts and images. Why is Brand Consistency so Important? People prefer to interact with brands they know and they can easily recognize. Brand consistency…
The MailBakery Blog
MailBakery at Litmus TEDC 2016 in London
Reading Time: 4 minutes MailBakery had the pleasure of attending the email design event of the year TEDC2016 (Jul 26-27). The Email Design Conference is organized annually by Litmus and the European session is held in London. Arriving a few days before the event and the sunny London weather (yep, no rain at all) gave us the opportunity…
11 Tips For Effective Calls to Action in HTML Emails
Reading Time: 4 minutes Having an effective call to action is essential part of any email marketing campaign. After reading your email, your subscribers should have a clear idea what to do next. Big, well positioned call to action, featuring the right copy will help them decide. Your call to action button consists of two elements: design and copy. Both…
25 Excellent Examples of Transactional HTML Emails
Reading Time: 4 minutes If you run a website or a blog, chances are you are using transactional emails to notify your users when they sign up for your service, place an order or to remind them for abandoned cart. The transactional emails are different from standard marketing emails in terms of both content and design. So, to help…
10 Ways To Successfully Increase Your Email Open Rates
Reading Time: 6 minutes The email open rate is one of the most important metrics for every email marketer. If you are running email marketing campaigns and you don’t even have your emails opened, that is a big problem. All the energy and time spent on preparing your email marketing campaigns goes in vain, if no one reads your…
Email Marketing vs Social Media: Is There a Winner?
Reading Time: 4 minutes If you are a marketing person you have probably already asked yourself which marketing channel is worth your efforts more – email marketing or social media. With this article we will try to help you make up your mind. We will compare the strengths and weaknesses of each approach and will try to…
The MailBakery Comics Issue #6 – April Fool’s Day
Reading Time: < 1 minute It is April and our dear friends Mail and Bakey show no lack of imagination when it comes to tricking each other. Although most of their pranks are just harmless, little tricks some of them might be pretty frustrating. When they finally meet at the end of the day and prank each other…
The 6 Best Practices for Responsive HTML Email Design
Reading Time: 3 minutes Today more than half of all emails are read on mobile and this is a trend that will continue to grow. Along with that mobile users are quite picky and at least half of them will close or even delete an email that isn’t properly optimized for mobile. To avoid losing clients on mobile…
The MailBakery Comics Issue #5 – A Rainy Adventure
Reading Time: < 1 minute With seasons changing, our two brave heroes are facing yet another challenge from the Mother Nature. The lack of preparation is compensated by their quick creativity, which help them save the day. And what a day it was… wet wet wet.
25 Excellent Examples of GIF Animations in Email Marketing: The Sequel
Reading Time: 8 minutes Ever since our first collection of gif images in email templates came out, we’ve been witnessing a huge interest and buzz about it. It turned out – creative animation effects in designs are a great inspiration booster for many of us. Having that in mind, there was nothing left for us to do,…