Reading Time: 6 minutesEmail marketing is one of the most successful ways to generate new leads and convert customers in the marketing business. However, getting customers to spend the time reading them is a challenge. The average person spends between 11 and 15 seconds reading an email, which means you have mere moments to capture…
The MailBakery Blog
11 Tips For Effective Calls to Action in HTML Emails
Reading Time: 4 minutesHaving an effective call to action is essential part of any email marketing campaign. After reading your email, your subscribers should have a clear idea what to do next. Big, well positioned call to action, featuring the right copy will help them decide. Your call to action button consists of two elements: design and copy. Both…