Reading Time: 4 minutes A/B testing allows you to test two different versions of an email, pick up the one that performs better and send it to the rest of your recipient list. It will show you how small changes may make big difference for your email campaigns. A/B testing is a great way of improving…
The MailBakery Blog
How to Start Your Email Marketing Campaign in 5 Easy Steps
Reading Time: 3 minutes Email marketing, like any other marketing domain, requires patience to figure out and time to master. There are many moving parts to asses and consider while planning your email marketing campaign. With this article we won’t examine all and everything an email marketing campaign involves, but we will rather focus on few specific points, which we consider the…
Email Marketing vs Social Media: Is There a Winner?
Reading Time: 4 minutes If you are a marketing person you have probably already asked yourself which marketing channel is worth your efforts more – email marketing or social media. With this article we will try to help you make up your mind. We will compare the strengths and weaknesses of each approach and will try to…
25 Wonderful Examples of Animated GIFs in Email Marketing Templates
Reading Time: 5 minutes They say that a picture is worth a thousand words, so an animated one must be worth even more. Nowadays, email marketers are pushing the boundaries of email design, by using animated GIFs to display their products and services in action. Here is a collection of 25 wonderful examples of animated GIFs…