Reading Time: 5 minutes The aesthetics of your email marketing campaign have a tremendous impact on your brand’s image and the subsequent action that your subscribers take when they open your email. The bottom line is that humans are naturally attracted to beautiful imagery, emails included. However, the key to an effective email marketing campaign is…
The MailBakery Blog
How to Deal with Common Email Marketing Mistakes
Reading Time: 6 minutes Creating email marketing campaigns can be an impactful way to reach potential and long-time customers, but one thing companies need to watch out for is email marketing mistakes. To err is to be human. We make mistakes. But with marketing emails, errors are experienced on a much grander scale, since there are…
8 Tips To Creating Visually Appealing Emails
Reading Time: 6 minutes Email marketing is one of the most successful ways to generate new leads and convert customers in the marketing business. However, getting customers to spend the time reading them is a challenge. The average person spends between 11 and 15 seconds reading an email, which means you have mere moments to capture…