Reading Time: 6 minutes We’ve all been there: we fill our online shopping cart with everything we want, then navigate away and never checkout. But why do we do this? Globally, the average shopping cart abandonment rate has reached a whopping 75.6%. Several variables come into play when customers leave before checkout, including anything from a…
The MailBakery Blog
How to Use Email Marketing to Boost Your eCommerce Business
Reading Time: 6 minutes Anyone running an eCommerce business knows how difficult it can be to stand out amongst every other eCommerce store. The best way for your eCommerce business to stay competitive is by using email marketing. Implementing this strategy is an organic method of reaching out to your customers that doesn’t rely on search…
Everything You Need to Know About Email Marketing
Reading Time: 6 minutes Have you been dragging your feet on email marketing? It’s actually a lot easier than it sounds. And since almost 90% of consumers check their email every day, you can’t afford to miss out on this lucrative marketing tool. At its core, email marketing is simply the process of targeting your audience…
Best Practices to Improve Email Deliverability
Reading Time: 6 minutes Marketers can spend all their time crafting the perfect email campaign but none of it matters if their emails aren’t delivered to their subscribers’ inboxes! It’s easy to become overly fixated on the email design, headline, or copy of your email marketing campaign. While all of these factors are important, you won’t…
Why Readers Unsubscribe (And How to Avoid It)
Reading Time: 6 minutes As consumers, we receive a ton of emails a day. Approximately 121 emails come to our office accounts alone! And for many of us, it’s junk mail. When we open our emails and get bombarded with advertisement after advertisement, we get overwhelmed. This results in us either deleting the email or searching…
6 Benefits of Opt-In Email Marketing
Reading Time: 5 minutes If your company doesn’t have an email marketing campaign, you’re already leagues behind your competitors. A strategic email marketing campaign is the key to growing a successful business in 2021. It is a direct line of communication with current clients and a great way to reel in new customers. However, before you…
15 Fabulous Father’s Day Email Campaigns
Reading Time: 7 minutes The summer heat is setting in, and with it comes Father’s Day, leaving many people uncertain of what to buy for their dad. With the right email campaign, you can prove to your brand’s subscribers that you have exactly what their dad, uncle, or cousin needs this Father’s Day. If you’re crafting…
Tips for Email Marketing Newsletters That Guarantee Open
Reading Time: 5 minutes Let’s face it: a majority of the emails you received are sitting in your inbox right now, unopened. In 2021, the average open rate is only 21.3%, and yet, email open rates are one of the most important variables to look at when measuring the success of your email marketing campaign. It’s…
What is BIMI, and Why Should Email Marketers Care?
Reading Time: 5 minutes Email marketers consistently hunt for better visibility and how to get their well-thought-out messages opened by their subscribers. After all, the average open rate for emails, no matter the industry, is 18%. Although there are no specialty tools that can guarantee such results (though, many claim to), there is another way you…
6 Advanced Tips for Dark Mode in Email Design
Reading Time: 6 minutes Dark mode may seem like a trend, but its continuous presence in software and email marketing lets us know that it is here to stay. A 2019 study by Polar revealed that 95% of people prefer dark mode. That is because there are perceived benefits to toggling on dark mode. It is…