Reading Time: 5 minutes Picture this: You are an email marketing manager and by the end of the day, you have to give a report to your boss on your latest email marketing campaign analytics. You notice that open rates are good, but engagement rates and click-through rates are low. You’re probably wondering why your emails…
The MailBakery Blog
Brand Consistency in Email Marketing
Reading Time: 4 minutes Brand consistency is the first thing to consider when designing your HTML email. The look and feel of your email should be consistent with your brand’s personality, graphics, colours, fonts and images. Why is Brand Consistency so Important? People prefer to interact with brands they know and they can easily recognize. Brand consistency…