Reading Time: 4 minutes Re-engagement email campaigns target clients who registered with you, used your services and bought your products, but who’ve been pretty quiet for a while. Re-engaging clients with your brand is something you could easily do with email. To spark your motivation and to make the process of win-back email creation easier, we paired our…
The MailBakery Blog
Winning Email Marketing Combination – Personalization & Triggered Campaigns
Reading Time: 3 minutes With the increasing amount of emails we get everyday and dwindling open rates, many email marketers complain that email marketing is loosing its strength and that its best days are over. However, if you look into email marketing performance statistics they’ll show you just the opposite. Email is still on top of…
23 Tips on Writing Email Subject Line Masterpiece
Reading Time: 5 minutes We love to say “Don’t judge a book by its cover”, but what about emails? In email marketing a third of your subscribers will open your emails based only on your subject lines. So, spend a little extra time on your subject lines, to make sure that they wont be the reason…
A/B Testing Improves Your Email Marketing
Reading Time: 4 minutes A/B testing allows you to test two different versions of an email, pick up the one that performs better and send it to the rest of your recipient list. It will show you how small changes may make big difference for your email campaigns. A/B testing is a great way of improving…
How To Measure Email Marketing Success
Reading Time: 4 minutes Email marketing is easy to track and measure. Most email marketing platforms offer a host of data that will help you gauge the efficiency of your email campaigns. Your task is to find those metrics that suit best your email marketing goals and to keep an eye on them. In this post…
26 Tips To Avoid Spam Filters and Increase Email Deliverability
Reading Time: 6 minutes As an email marketing manager one of your main tasks is to ensure that your emails are going to reach clients’ inboxes. If they are landing in the spam box, there is a great chance that they won’t be read at all. Spam filters are getting smarter and more sophisticated and you have to…
Converting PSD to HTML Email – All You Need to Know
Reading Time: 6 minutes The PSD to HTML email conversion is one of the most important stages you go through when working on your email marketing campaigns. Today it is synonymous with email coding and for the purposes of this article we are going to refer to the process of email coding as PSD to HTML…
Using Marketing Automation to Turn Subscribers Into Valuable Clients
Reading Time: 3 minutes For most companies the goal is to generate more business from their email marketing and marketing automation. So how do you turn subscribers into clients? With the helpful ideas in this article, combined with the use of marketing automation features, you can more easily and efficiently create campaigns that increase conversions. 1….
How to Start Your Email Marketing Campaign in 5 Easy Steps
Reading Time: 3 minutes Email marketing, like any other marketing domain, requires patience to figure out and time to master. There are many moving parts to asses and consider while planning your email marketing campaign. With this article we won’t examine all and everything an email marketing campaign involves, but we will rather focus on few specific points, which we consider the…
9 Best HTML Email Template Editors in Email Marketing Platforms
Reading Time: 7 minutes “Which is the email marketing platform you use for sending your campaigns?” This is one of the first questions we ask our clients when discussing their email projects. Setting up an account with an email platform that offers modern and flexible custom email template editor is very important. This will allow you to…