Reading Time: 5 minutes After four decades, email marketing is still the most popular marketing channel. The primary reason for its popularity, in addition to its one-on-one communication structure, is its ability to build meaningful relationships with customers. Want to know one of the ingredients to a successful email campaign? A visually appealing email template design….
The MailBakery Blog
6 Principles of Successful Email Marketing
Reading Time: 5 minutes Email marketing is by far the best marketing tool for businesses to invest in. It is a process that can be automated to welcome and nurture new subscribers and engage existing customers. Needless to say, when implemented correctly, email marketing can yield significant results for marketing teams; easily converting subscribers into buying…
How to Use Dark Mode to Create Successful Emails
Reading Time: 5 minutes Dark mode. It’s one of those buzzwords that popped up overnight. From beloved apps like Facebook, Twitter, and Instagram, to settings on mobile and computer operating systems; it’s everywhere! And dark mode is taking over our inboxes, too. You may have heard the term but are unsure what it is. Simply put,…
How to Improve Your Email Marketing Campaigns
Reading Time: 6 minutes Many said email would be a short-lived communication outlet, but despite those words, email marketing is still one of the most effective ways to reach prospective and existing customers. It has a return on investment (ROI) of $44, meaning, for every $1 you invest in it; you have the potential to make…
26 Frightfully Fun Halloween Email Examples: Inspiration for Halloween Email Campaigns
Reading Time: 8 minutes Halloween is upon us! And email marketing and Halloween are like a match made in the spirit realm. It’s one of the few times of year that companies get to unleash their creativity and find innovative ways to express themselves and garner engagement from subscribers. It’s a family-friendly holiday that’s unlike Thanksgiving…
How to Utilize Emails in Your Holiday Marketing for 2019
Reading Time: 4 minutes The best time of year is here for business owners and marketers! The holiday season is a great time to boost sales and maximize revenue. Last year, Cyber Monday alone skyrocketed sales with a whopping 7.9 billion dollars in e-commerce sales. We have seen that this number grows each year, so we’re…
25 Excellent Examples of GIF Animations in Email Marketing: The Sequel
Reading Time: 8 minutes Ever since our first collection of gif images in email templates came out, we’ve been witnessing a huge interest and buzz about it. It turned out – creative animation effects in designs are a great inspiration booster for many of us. Having that in mind, there was nothing left for us to do,…
Best Design Practices for Email Newsletters
Reading Time: 5 minutes Email marketing is an efficient way to stay connected with your clients while also promoting your products and services, which is why it’s one of the most important tools in the business industry. With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space,…
Free HTML Email Template
Reading Time: 3 minutes MailBakery offers this free HTML email template to help you get your message across in a stylistic and eye-catching way. Make a positive impact on clients and subscribers with four different color schemes. MailBakery’s tested and proven free email template lets you connect with your subscribers on many different devices.
How to Design a Newsletter Template Tutorial 1
Reading Time: 8 minutes We will show you how to design a fresh and colorful newsletter using Adobe Photoshop CC. This template can be used for any of your email marketing needs. We’ll be covering an array of techniques including shapes, masks, typography and more that can be easily adapted and applied to your own designs….