Reading Time: 6 minutes Have you been dragging your feet on email marketing? It’s actually a lot easier than it sounds. And since almost 90% of consumers check their email every day, you can’t afford to miss out on this lucrative marketing tool. At its core, email marketing is simply the process of targeting your audience…
The MailBakery Blog
Best Practices to Improve Email Deliverability
Reading Time: 6 minutes Marketers can spend all their time crafting the perfect email campaign but none of it matters if their emails aren’t delivered to their subscribers’ inboxes! It’s easy to become overly fixated on the email design, headline, or copy of your email marketing campaign. While all of these factors are important, you won’t…
6 Benefits of Opt-In Email Marketing
Reading Time: 5 minutes If your company doesn’t have an email marketing campaign, you’re already leagues behind your competitors. A strategic email marketing campaign is the key to growing a successful business in 2021. It is a direct line of communication with current clients and a great way to reel in new customers. However, before you…
15 Fabulous Father’s Day Email Campaigns
Reading Time: 7 minutes The summer heat is setting in, and with it comes Father’s Day, leaving many people uncertain of what to buy for their dad. With the right email campaign, you can prove to your brand’s subscribers that you have exactly what their dad, uncle, or cousin needs this Father’s Day. If you’re crafting…
Tips for Email Marketing Newsletters That Guarantee Open
Reading Time: 5 minutes Let’s face it: a majority of the emails you received are sitting in your inbox right now, unopened. In 2021, the average open rate is only 21.3%, and yet, email open rates are one of the most important variables to look at when measuring the success of your email marketing campaign. It’s…
What is BIMI, and Why Should Email Marketers Care?
Reading Time: 5 minutes Email marketers consistently hunt for better visibility and how to get their well-thought-out messages opened by their subscribers. After all, the average open rate for emails, no matter the industry, is 18%. Although there are no specialty tools that can guarantee such results (though, many claim to), there is another way you…
6 Advanced Tips for Dark Mode in Email Design
Reading Time: 6 minutes Dark mode may seem like a trend, but its continuous presence in software and email marketing lets us know that it is here to stay. A 2019 study by Polar revealed that 95% of people prefer dark mode. That is because there are perceived benefits to toggling on dark mode. It is…
12 Amazing Mother’s Day Email Marketing Campaigns
Reading Time: 7 minutes Mother’s Day is synonymous with giving back to the women of our lives, no matter if they’re mothers, grandmothers, aunts, or mother figures. This holiday is also an excellent opportunity for marketers to grow their revenue by helping their customers find the perfect gift through recommendations, discounts, gift guides, vouchers, etc. Keep…
Best Ways to Show Your Email Subscribers Appreciation
Reading Time: 5 minutes Every brand wants to grow its email subscriber list and customer base. They spend countless hours and resources trying to attract new subscribers when investing in current ones can be just as fruitful. How do you do this, you ask? By gaining customer loyalty. One of the top ways to earn your…
When is the Best Time to Send an Email?
Reading Time: 6 minutes “When is the best time to send an email?” The answer to this question is perhaps one of the most sought-after answers in the marketing industry. Yet, perfectly timing your email campaigns is as hard to master as mathematics. Ideally, you want to identify when people have the most mental capacity and…