Reading Time: 5 minutes Let’s face it: a majority of the emails you received are sitting in your inbox right now, unopened. In 2021, the average open rate is only 21.3%, and yet, email open rates are one of the most important variables to look at when measuring the success of your email marketing campaign. It’s…
The MailBakery Blog
What is an Email Template?
Reading Time: 5 minutes After four decades, email marketing is still the most popular marketing channel. The primary reason for its popularity, in addition to its one-on-one communication structure, is its ability to build meaningful relationships with customers. Want to know one of the ingredients to a successful email campaign? A visually appealing email template design….
How to Deal with Common Email Marketing Mistakes
Reading Time: 6 minutes Creating email marketing campaigns can be an impactful way to reach potential and long-time customers, but one thing companies need to watch out for is email marketing mistakes. To err is to be human. We make mistakes. But with marketing emails, errors are experienced on a much grander scale, since there are…
Timing is everything: When to send your marketing emails
Reading Time: 4 minutes Back in the day, there were a lot fewer options for getting your advertisements in front of your target audience. Sure you could pay for a tv ad or radio spot but demographics for viewership weren’t anywhere near as focused as they are today. Even worse, what if you had the perfect…