Reading Time: 5 minutes Email is the oldest form of digital marketing, but don’t think its enhanced age makes it any less valid or powerful. Still today, 66% of consumers surveyed purchased something because of a marketing email. That alone proves that email marketing is still a highly effective means of reaching out to your customers….
The MailBakery Blog
10 Ways To Avoid Falling Into The Spam Box
Reading Time: 5 minutes When email marketing is an integral part of your marketing strategy, emails getting to the inbox instead of the spam box is the difference between a sale and wasted resources. Internet Service Providers (ISPs), at the response of the public outcry, are waging a brutal battle against spammers. Sometimes even the best…
How to take advantage of your first custom-baked email
Reading Time: 5 minutes We at Mail Bakery are confident that you will find our secret recipes to be the most delicious email you ever saw. We are SO sure that we’re ready to put our money where our mouth is, and offer first-time customers a free email as a taste of what more is to…
Master of all things email – ensuring accessibility
Reading Time: 5 minutes Just when you thought you had the clever wit and artistry to create the most enticing emails, we have a wrench to throw into your world – email accessibility. It’s not necessarily a wrench, however an additional layer of awareness when designing your emails. Think of today’s blog as a way to…
Put your best finger forward – sales copywriting tips
Reading Time: 5 minutes When it comes to writing sales copy, we have but two primary goals: get them to read this and get them to buy that (or click that, depending on the business). Much depends on the kind of copy you write, be it email, blog, content page, or anything else that comes your…
9 best email marketing services you need to convert a B2B client
Reading Time: 5 minutes We decided to offer up this blog topic in two ways because there are certain variables with business to business (B2B) marketing that exist that use marketing in different ways. Two kinds of email lists in play One list serves as hoarding of contacts. The list may generate contacts from the…
Master the art of standing out: choosing and using the right HTML email template
Reading Time: 5 minutes The need for mastery If emails are a significant piece of your business success equation, then it’s essential to get them right. Clean design and consistency complete with company branding are vital ingredients to putting your best foot forward, but what else is there? You want a great design that captures the…
Pepipost – your secret email superhero!
Reading Time: 4 minutes An email delivery tool that is the best-kept secret That secret is kept a little too much, in our opinion, and MailBakery’s coding works brilliantly with this tool, so we thought a shout-out is worthwhile to share! Pepipost is an email delivery service that works with either API or SMTP. It can…