Reading Time: 5 minutes Picture it: you’re writing an important email, and it’s going to send tons of people to your blog or website with a simple click. You’ve carefully considered each component ahead of time. It includes clean and readable text, and it features a bold graphic to draw the recipient’s attention. The message itself…
The MailBakery Blog
Email Width and Height & What to Include Above the Fold
Reading Time: 4 minutes Email width and height have been a subject of debates for many years now. Probably no one would argue that web development has evolved rapidly throughout the course of the last decade. In contrast, not much has changed in the world of email marketing. This naturally, puts a limit on email design…
Email Design Brief: 10 Questions Every Designer Needs to Ask
Reading Time: 4 minutes Writing an email design brief is a must-have first step for every designer of email templates. Not only will such a brief give you valuable information about your client and their project but knowing such information from the very beginning will also save you tons of time later. This list is formulated…
Craft the Perfect Welcome Email: Beginners’ Guide + Examples
Reading Time: 5 minutes “You never get a second chance to make a first impression.” The author of this famous quote may be debatable but the meaning it carries is certainly not. First impression matters not only for people but for brands, as well. In the world of email marketing first this translates to: the Welcome…
Transactional Email Design: Best Practices, Cool Tips and Inspiring Examples
Reading Time: 5 minutes Feeling stuck with your transactional email design and need some inspiration to unleash your creativity? Today’s post is all about transactional emails and how to get the best out of them. Before we dive into the sea of transactional email design examples and valuable tips, let’s clear up any vagueness about what type…
[More than] 10 Abandoned Cart Email Examples & 20 Tips To Win Clients Back
Reading Time: 9 minutes Update: We’ve added even more abandoned cart email examples and tips! If this isn’t your first time landing on this post, scroll down for the bonus content. Looking for some abandoned cart email examples to help you craft your own campaign? We’ve put together 10 great abandoned cart email examples along with…
60+ Little Email Marketing Tips for Your Big Email Marketing Success
Reading Time: 10 minutes There’s not a single formula of email marketing success. We believe that it is built piece by piece, i.e. by putting little email marketing tips into action and see what works for you. We’ve put together more than 60 email marketing tips from professionals in the field. Some of these are must-haves for all…
Email Marketing Campaign Strategy: 8 Smart Tactics for High ROI
Reading Time: 4 minutes Is your email marketing campaign strategy not delivering the desired results? Today we’ll share with you 8 valuable tactics and plenty of tips that will help you shape your own email marketing campaign strategy with a high ROI. All of these tactics are based on real-life cases and they are proven to deliver results. Time…
Building Successful Email Marketing in 10 Steps: Beginner’s Guide
Reading Time: 7 minutes Want to build a successful email marketing but don’t know where to start? First impression matters and we are pretty sure that you want to get off on the right foot with your future subscribers. In this article we’ve outlined the 10 steps of putting the foundations and developing a strong, successful email marketing…
HTML Email Templates – Best Places to Find Them
Reading Time: 4 minutes The HTML Email Templates are essential for your email marketing. Once your client opens your email it is up to the quality of code (will the email render correctly), design (will the email look great) and copy (will the email sound right) to sell what you offer – products, services or influence….