25 Email Newsletter Design Ideas to Hook Your Subscribers
Reading Time: 7 minutesThis article was last updated on May 20, 2022
Many email marketers have hit their heads against brick walls when trying to achieve sustainable results. At some point, you’ll run out of email newsletter design ideas, and your previous strategy will stop working. It’s inevitable.
During a setback, it is often tempting to complain about how things were better in the “good ol’ days.” However, this way of thinking will only lead to stagnation and eventual failure. Instead, you should focus on new ways to fix mistakes and get back on track as quickly as possible.
In this article, we will show you 25 email newsletter design ideas to give you leverage.
Tip 1: Stick to your branding style
Brand consistency has always proved to have a positive impact. Customers build habits and will subconsciously associate your emails with the brand. Remember, when you have nothing else left, your brand is what can save the day.
Tip 2: Provide quick tips regularly
Use your newsletter to share valuable tips with your subscribers. These tips can be in the form of bullet points or sentences. Some tips may pertain to topics on your mind at the moment, while others may have more general applications.
Tip 3: Share your new blog articles
Sharing blog posts is a great way to stay relevant and build interest without creating new content. Start by sharing an excerpt from your blog post or writing a few sentences about it. You can also use email automation to send people who open that email a link to your post for deeper reading.
Tip 4: Share facts and statistics
Exciting facts are always going to make readers curious. There is a reason most blogs are filled with statistics; this article will surely include stats that will make your eyes open wide.
Tip 5: Provide case studies
An email newsletter design inspiration based on facts exists. It’s a case study. These emails have the power to connect statistics and some brand-bragging.
Tip 6: Include video content
Times are changing. And customers’ demands too. Video content is crucial if you want to succeed, and numbers don’t lie – emails with video files attached have 6% increased open rates.
Tip 7: Include a poll
Think of interactive content as a poll or a survey. With either of these, people can share their thoughts and opinions on a product. This kind of content can increase engagement with your brand and boost your bottom line by getting the word out about your products and services.
Tip 8: Show new features
Letting customers know about new features is an excellent way to keep them engaged and informed. Most importantly, sharing advancements shows customers that you are developing your products and keeping them updated.
Tip 9: Use emojis
Why make your email newsletter design sophisticated? Keep it simple. Add emojis and make it look like a normal conversation.
Tip 10: Use memes
For brands targeting a younger audience, memes can effectively generate positive emotions and increase engagement with the brand. Many memes are humorous, and they do not take long to consume and create a positive feeling for your target audience.
Tip 11: Ask for feedback
Getting feedback from your customers and doing something about it is the best way to improve your business. Not only will it help you to fix problems that matter, but it will also create a level of trust between you and your customers. By sending out an email asking for feedback, you’re showing customers that you care about their experience and their voice matters.
Tip 12: Use infographics
Readers have a short attention span, and long-form emails are more likely to make your subscribers bored. If you present facts, there’s nothing better than infographics.
Tip 13: Offer free trials
Offering a limited-time free trial is a great way to get new subscribers to try your SaaS product. A well-designed email and thought-out free trial period will allow the customer to experience the full value of your product and encourage them to subscribe for premium service.
Tip 14: Show internal data
Users love to see how they rank next to other users. By showing internal data, brands can create fun competitions and track users’ progress. This keeps your customers engaged with your service and boosts the value of return visits.
Tip 15: Annual summary
Readers look to annual reviews for a summary of the most important events. Company magazines or videos may also feature a review of the year’s highlights and accomplishments, which readers will find helpful.
Tip 16: Webinar replay
No matter what audience one possesses, your subscribers want to be catered to. By sending them an email with the webinar replay, you are providing them with time-sensitive and relevant information, rather than just “one more thing” to check later.
Tip 17: Add inspirational quotes
A good email newsletter design kit will benefit from some inspirational quotes. Readers want to find inspiration everywhere, and if they find it in their mailbox, it will be more than well-received.
Tip 18: Collaboration? Bring it on
Collaborations can be a great way to create interest among consumers. Brands should make sure they share the collaboration news with their followers, especially for new products. Why not share your latest collabs with your email subscribers?
Tip 19: Run a giveaway campaign
Giveaways are a fun way to engage customers. They allow brands to increase their overall reach on social media platforms, generate more site traffic, draw more customers to brand promotions and more.
Tip 20: Announce a Sale
Who wouldn’t want to be a part of a huge sale? You can use your email newsletter to announce the latest sale: be it a Black Friday campaign or just old stock clearance.
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Tip 21: Early Bird Tickets
Offering limited early bird tickets can create a sense of urgency, making customers want to buy more of your product. It’s an email newsletter design that is worth trying.
Tip 22: Holiday Greetings
Holiday greetings and wishes to your customer base will help maintain a good relationship and keep them more connected with your brand. Send out holiday greetings through email to stay connected with your customers.
Tip 23: Share industry news
Sharing news about the industry is a perfect way to engage with your subscribers over email. Especially in the B2B segment, where corporate clients value industry knowledge above anything else. On top of that, there is plenty of news that affects your industry, so you’ll practically never run out of content.
Tip 24: Interview experts
One of the most exciting ways to create an attractive and effective newsletter for your audience is by interviewing an expert. From industry authorities to your team members, there are so many different people with so many different stories. Give them a voice and give readers something meaningful to look forward to in each mailer.
Tip 25: A Corgi photo
Because who doesn’t love Corgis?
Conclusion
Timing is important for email marketing – selecting the exact moment to send a message will be crucial if you want to engage your audience and encourage full-open rates. Combining subject lines, content, and CTAs to create a complementary message will help you build your subscriber lists and engage customers with relevant and interesting content.
Mailbakery
Mailbakery will create the best email newsletter designs that will grow your subscriber list. We combine beautiful designs with solid coding to give you the best possible email newsletter. Our expertise has grown over the last 12 years, so you can trust our work!