Reading Time: 5 minutes Transactional emails are an essential part of every email marketer’s arsenal. These are the type of emails that get triggered by a certain action made by the user such as account creation, password reset, notifications for profile activity, etc. Transactional emails are usually expected and this is why they generate high open…
The MailBakery Blog
eCommerce Email Template Design: 6 Essential Elements
Reading Time: 4 minutes The eCommerce email template designs are a huge part of any brand’s email marketing. Besides the obligatory elements such as a subject line, a preview text, a header and a footer, the eCommerce email template design differentiates from other campaigns with a few must-have elements. We’ve outlined the 6 most important traits…
Email Design Brief: 10 Questions Every Designer Needs to Ask
Reading Time: 4 minutes Writing an email design brief is a must-have first step for every designer of email templates. Not only will such a brief give you valuable information about your client and their project but knowing such information from the very beginning will also save you tons of time later. This list is formulated…
28 Promotional Email Design Inspiration: How the Big Brands Do It
Reading Time: 4 minutes Promotional email campaigns are a very well known and ultra successful email marketing technique with the potential to generate a massive ROI. Professional designers know how make the best out of this type of campaigns, so today we’ve prepared a big portion of inspiration for you. A collection of promotional email designs…
35 Halloween Email Examples: Inspiration for Halloween Email Campaigns
Reading Time: 7 minutes Halloween is around the corner! And since you’ve landed here, you must have started planning your Halloween email marketing campaigns already. If anyone is still wondering why the Halloween buzz is so huge among brands, well… Holidays are the perfect time to get people into shopping mood and boost your sales. Luckily for…
Craft the Perfect Welcome Email: Beginners’ Guide + Examples
Reading Time: 5 minutes “You never get a second chance to make a first impression.” The author of this famous quote may be debatable but the meaning it carries is certainly not. First impression matters not only for people but for brands, as well. In the world of email marketing first this translates to: the Welcome…
10 Email Marketing Tools to Make Your Life Easier
Reading Time: 5 minutes To make the email marketer’s life easier one needs the right email marketing tools. Today we’ll explore ten of our most used tools that help our clients save time and money while awarding them with the benefits of higher open rates and click-throughs and push their business’s success to new levels. …
Transactional Email Design: Best Practices, Cool Tips and Inspiring Examples
Reading Time: 5 minutes Feeling stuck with your transactional email design and need some inspiration to unleash your creativity? Today’s post is all about transactional emails and how to get the best out of them. Before we dive into the sea of transactional email design examples and valuable tips, let’s clear up any vagueness about what type…
15 Email Marketing Infographics Every Marketer Should Read
Reading Time: 6 minutes [Update: July 2019] Information is better off digested when presented visually. This is why many professionals use infographics to present statistics, tips, strategies, etc. In 2019, design itself is as important as the content presented. The way you embellish your information plays a major role in the success of your infographic. By…
40+ Email Marketing Statistics for 2017 From New Researches
Reading Time: 4 minutes Looking for some current email marketing statistics? We’ve put together over 40 useful email marketing statistics to help you stay up-to-date. These 2017 stats will help you readjust and update your email marketing strategy according to the current state of the industry and the expectations of your audience. Let’s start! According to…