Reading Time: 5 minutes You can have the best email marketing campaign in the world, but if it doesn’t have a catchy subject line, there is a good chance that the email will never be opened. If you don’t think the subject line is the most important part of your email, think again. Nearly 70 percent…
The MailBakery Blog
A/B Testing Improves Your Email Marketing
Reading Time: 4 minutes A/B testing allows you to test two different versions of an email, pick up the one that performs better and send it to the rest of your recipient list. It will show you how small changes may make big difference for your email campaigns. A/B testing is a great way of improving…