5 Techniques for More Persuasive Email Writing

Did you ever struggle to write a compelling marketing email only to find that it doesn’t get replied after? Many of us had been there at a certain point of our marketing career. But what if you knew that you can make your emails more interesting and persuasive as well? Would you do so? I bet you would. That’s why today I want to offer you 5 amazing and simple techniques that could help you do so.

1. Clearly state your goal.

All marketing emails have their own goals. But if you do want to reach them, you need to do your best to deliver them right.

First of all, it’s important to not have more than one goal in your email. When you want your readers to make use of the discount and to answer a survey, chances are they’ll do only one of those things (unless the discount is given for answering the survey). Therefore, if all your marketing goals are equally important, you should write separate emails to reach them.

Second, you need to ensure that the goal is stated as clearly as possible. For example, “check out this amazing blog post” is clear enough (especially when you include the link to the post), while “this week we published an amazing post in our blog” might sound too vague.

2. Explain your reason for writing an email.

Even if your products or services are great, it never hurts to remind your clients how great they are and why should they use them (or take a certain action). The reasoning is more powerful than many of us imagine: sometimes explaining the reason why is all it takes for a client to accept your offer.

So, why don’t you make use of that psychological trick in your email? Let’s compare these two examples:

“We want to offer you a new winter running shoes collection.”
“We want to offer you a new winter running shoes collection because we want you to be able to run comfortably even when it’s cold and slippery outside.”

The second one gives the clients the reason why and also emphasizes that you care about them.

3. Impress people.

Though not all of us realize it clearly, we are usually more impressed by numbers or someone else’s authority than you think. For example, when we find out that a friend or our friend’s works for Apple, we tend to assume that they’re very professional and skilled in what they do.

The same goes for marketing. If you want to improve the response rate or to persuade the audience to take certain actions, do your best to emphasize your value in an email.

You can do so in the following ways:

• by using numbers, e.g. “This year our client base increased by 50% and so we want to reward our loyal customers with a discount to celebrate it”;
• by mentioning big names, e.g. “The Forbes included our company in “The most promising startups of the year” list”;
• by mentioning how many of client’s peers use your products or services, e.g. “Did you know that 2 out of 3 millennials prefer these headphones?”.

4. Encourage people to imagine.

Sure, products’ or services’ descriptions do work – otherwise, businesses wouldn’t invest so much into hiring professional writers to craft them. But did you know that often they don’t work as effectively as your clients’ imagination?

So actually one of the best ways to persuade your clients to order certain products or services is to let them do all the work. And you can achieve it in a very simple way – by encouraging them to use their imagination.

Just look at these two examples:

“You can improve your sleep and physical activity with the help of this fitness tracker.”
“Imagine waking up easily, without the need to hit that snooze button even if you didn’t sleep for 8 hours straight. Imaging becoming more active without even changing your lifestyle dramatically. Our fitness tracker could help you with that, monitoring your sleep and daily activity.”

While the first one does describe the perks of using a fitness tracker, the second one does so in more details, appealing to the reader’s feelings.

5. Always remind people that it’s their choice to take an action.

Of course, you would want your audience to do something – but if they feel like you push them to do so, they would probably dislike it a lot. The tricky thing is that even if you don’t push them, they could get that feeling – and react accordingly.

So, it never hurts to remind your clients that the final choice is always up to them. Of course, you shouldn’t do this in every email you send – after all, this way it would simply lose its effect. However, if you do that once a while, you could actually double their chances of agreeing to a proposal you make.

Here’s how an email without that reminder would look like:
“Hurry and make a purchase while the offer still lasts!”

And here’s what would happen if you add the reminder:
“We believe that this offer would benefit your budget greatly – but, of course, the final decision is always up to you.”

Now when you’re armed with 5 powerful techniques to improve your emails, you can start using them in your campaign. Try all of them or pick one and work to improve it until you’re satisfied with the result – it’s all up to you!

About the author:

Christina Battons is a creative writer and content strategist who helps people and students succeed at self-education, writing, motivation, professional development and more by sharing with them my knowledge. Nowadays writing blog posts at EliteEssayWriters and I am also an active guest writer on many websites. In my spare time, I prefer to read novels and crime thriller stories. Feel free to follow me on Facebook to ask questions or see more my works.