Reading Time: 5 minutes There are quite a few elements to an email marketing campaign. One of those elements, perhaps the most critical component of the email, is the call to action statement (CTA Statement, or CTA.) A call to action statement is a button that grabs your reader’s attention and encourages them to take action….
The MailBakery Blog
Features your emails must have to convert in 2020
Reading Time: 5 minutes Whether email marketing is new to you, or you have been utilizing email marketing as a significant part of your marketing strategy for quite some time, everyone shares the common goal of having your emails convert to sales this year. With nearly 4 billion email users in 2020, your chances of converting…
How Email Marketing Will Change in 2020
Reading Time: 5 minutes Step back into time to 2010, a decade ago. Can you remember how you used email? Chances are, email was used mostly for professional purposes, and you were just starting to see your email evolving to be used for numerous activities. Fast forward to today, 2020, a decade later, and what don’t…
How to Use A/B Testing to Refresh Your Email Marketing in the New Year
Reading Time: 5 minutes If you are not utilizing email marketing, you are missing out on a great opportunity. Email marketing is so effective because you are sending out messages to a pre-qualified group of people. Whether you got their email address because they signed up for your list in-store, or they visited your website and…
Email Trends For 2020 You Need to Know About
Reading Time: 5 minutes In 2020, you can expect email marketing to be bigger than ever. But, is this really that big of a surprise to anyone? Almost everyone relies on email as their primary form of communication. By everyone, we mean 3.9 billion active email users throughout the world. We use email for a variety…
Our Top 6 Predictions for Email Marketing in 2020
Reading Time: 5 minutes As we ring in the new year in the very near future, we think ahead to new changes about to come. As a business, thinking ahead will have you ready for those emerging trends that come to light when it comes to email marketing. 1. Design for mobile As of Q4 of…
How to Utilize Emails in Your Holiday Marketing for 2019
Reading Time: 4 minutes The best time of year is here for business owners and marketers! The holiday season is a great time to boost sales and maximize revenue. Last year, Cyber Monday alone skyrocketed sales with a whopping 7.9 billion dollars in e-commerce sales. We have seen that this number grows each year, so we’re…
6 Ways to Use Email to Decrease Holiday Shopping Cart Abandonment
Reading Time: 5 minutes The holiday season is here, and with that, more online traffic will be coming to your site. Every year we notice customers putting items in their shopping cart, getting all the way to the checkout screen, and then poof! This customer is gone, and sometimes never comes back. As a business owner,…
Holiday Email Marketing: How to Stand Out From Your Competitors
Reading Time: 5 minutes The end of the year is the busiest time for most businesses. For those in retail, you’ve got people ready to buy, and you’re trying to stand out among the many others vying for their business. For those in the service industry, people are trying to slip last-minute things in before year’s…
Proven Ways to Improve your Click Through Rate (2019)
Reading Time: 6 minutes Email marketing is one of the oldest forms of digital marketing and has the potential to bring some of the highest returns. Click-through rate (CTR) is the reason for our emails. Now how can you get your readers to respond the way you want them to respond? That’s precisely what we’re talking…