Reading Time: 7 minutes March 17th is the day to celebrate being a little Irish, even if you aren’t. And for many companies, St. Patrick’s Day is a great time, like with any holiday, to grow your business by experimenting with fun elements and engaging your email marketing subscribers like never before. The National Real Federation…
The MailBakery Blog
How Artificial Intelligence is Reshaping Email Marketing
Reading Time: 5 minutes When it comes to digital marketing, AI plays a pivotal role, and it’s proving to be an excellent tool for upgrading your email marketing strategies. In fact, it’s very safe to say that artificial intelligence is fundamentally reshaping email marketing. Currently, 87 percent of current AI users said they are now using…
10 Email Marketing Terms Every Marketer Should Know
Reading Time: 6 minutes Email marketing is a powerful and beneficial tool when properly implemented. And like any industry, there is a ton of jargon that comes with it. Whether you’re new to marketing or a seasoned veteran, these terms may confuse you at first. However, having the right tools in place can make things a…
What is an Email Template?
Reading Time: 5 minutes After four decades, email marketing is still the most popular marketing channel. The primary reason for its popularity, in addition to its one-on-one communication structure, is its ability to build meaningful relationships with customers. Want to know one of the ingredients to a successful email campaign? A visually appealing email template design….
6 Principles of Successful Email Marketing
Reading Time: 5 minutes Email marketing is by far the best marketing tool for businesses to invest in. It is a process that can be automated to welcome and nurture new subscribers and engage existing customers. Needless to say, when implemented correctly, email marketing can yield significant results for marketing teams; easily converting subscribers into buying…
5 Best Copywriting Formulas for Email Marketing
Reading Time: 6 minutes When it comes to email marketing, sometimes it’s not about what you say, so much as how you say it. There is a psychology that comes with email marketing and engaging readers enough to take the risk and become a customer. A strategy to consider for using this to your advantage is…
7 Ecommerce Email Marketing Tips for Growing Your Business
Reading Time: 6 minutes It may come as no surprise that email is one of the most powerful channels you can leverage. And this fact has never been truer as many companies shift their business online in response to the global pandemic. Not only is email marketing an excellent tool for communicating with customers and engaging…
14 Valentine’s Day Email Marketing Campaign Examples
Reading Time: 7 minutes Every year, more than $20 billion is spent on Valentine’s Day. Because of this, Valentine’s Day, like many other holidays marks the perfect time for marketing teams to spread their wings and experiment with creative ways to get subscribers feeling a little more festive. In using a valentine’s day email marketing campaign,…
How to Use Dark Mode to Create Successful Emails
Reading Time: 5 minutes Dark mode. It’s one of those buzzwords that popped up overnight. From beloved apps like Facebook, Twitter, and Instagram, to settings on mobile and computer operating systems; it’s everywhere! And dark mode is taking over our inboxes, too. You may have heard the term but are unsure what it is. Simply put,…
Creative Email Ideas for People Who Don’t Like to Write
Reading Time: 5 minutes We all know that email marketing is by far the most impactful marketing channel a business can have. When fine-tuned, email marketing is an unstoppable force, able to boost brand awareness, conversion rates, generate new leads and nurture them, and ultimately grow your business. When drafting creative email ideas, most marketing departments…