Reading Time: 6 minutes Everyone has unique interests, lifestyles, and preferences, so why not customize email campaigns for all your subscribers? Email personalization has the power to increase your open and click-through rates, so you don’t want to miss out. In fact, studies have shown when you customize your email marketing campaign’s subject line, the email…
The MailBakery Blog
10 Email Marketing Terms Every Marketer Should Know
Reading Time: 6 minutes Email marketing is a powerful and beneficial tool when properly implemented. And like any industry, there is a ton of jargon that comes with it. Whether you’re new to marketing or a seasoned veteran, these terms may confuse you at first. However, having the right tools in place can make things a…
What is an Email Template?
Reading Time: 5 minutes After four decades, email marketing is still the most popular marketing channel. The primary reason for its popularity, in addition to its one-on-one communication structure, is its ability to build meaningful relationships with customers. Want to know one of the ingredients to a successful email campaign? A visually appealing email template design….
14 Valentine’s Day Email Marketing Campaign Examples
Reading Time: 7 minutes Every year, more than $20 billion is spent on Valentine’s Day. Because of this, Valentine’s Day, like many other holidays marks the perfect time for marketing teams to spread their wings and experiment with creative ways to get subscribers feeling a little more festive. In using a valentine’s day email marketing campaign,…
How to Use Dark Mode to Create Successful Emails
Reading Time: 5 minutes Dark mode. It’s one of those buzzwords that popped up overnight. From beloved apps like Facebook, Twitter, and Instagram, to settings on mobile and computer operating systems; it’s everywhere! And dark mode is taking over our inboxes, too. You may have heard the term but are unsure what it is. Simply put,…
7 Tips for Keeping Your Email Marketing on Point
Reading Time: 5 minutes Email marketing is one of the most successful and impactful parts of marketing. Think about it, with the right words, imagery, and timing an email can change a life, influence a purchase, or provide resources. The trouble is keeping your emails in line with the newest trends and industry standards. Look no…
How Does Email Marketing Help Grow Your Business?
Reading Time: 5 minutes Email is a powerful communication channel. It has incredible reach, and it’s used by many. According to experts, more than 34 percent of people worldwide use email. That’s around 2.5 billion people. We can use emails to send more than a hello or send the occasional chain letter (remember those?). When used…
Top Email Marketing Trends to Use in 2020
Reading Time: 5 minutes Remember when experts predicted that email as a method of communication was to be short-lived? Well, the joke’s on them. Email is not only a standard form of communication; it’s the preferred marketing channel for most businesses. As email marketing grows more powerful and continues to change, it may be tough to…
Try these email marketing hacks to improve your campaign’s success
Reading Time: 5 minutes Email is a powerful marketing tool, and at the moment, email marketing still holds its position as the best marketing available in terms of ROI, returning $38 for every $1 you spend. But it gets better: email marketing also converts 40 times as many customers as social media. So, choosing to make…