Reading Time: 5 minutes Email marketers consistently hunt for better visibility and how to get their well-thought-out messages opened by their subscribers. After all, the average open rate for emails, no matter the industry, is 18%. Although there are no specialty tools that can guarantee such results (though, many claim to), there is another way you…
The MailBakery Blog
6 Advanced Tips for Dark Mode in Email Design
Reading Time: 6 minutes Dark mode may seem like a trend, but its continuous presence in software and email marketing lets us know that it is here to stay. A 2019 study by Polar revealed that 95% of people prefer dark mode. That is because there are perceived benefits to toggling on dark mode. It is…
Our 2021 Guide for Marketing to Millennials
Reading Time: 6 minutes Millennial is the word used to describe those born between 1980 and 2000. Yet, that’s not all millennials are. They also represent a demographic shift that is undoubtedly influencing the consumer market. At 73 million people strong, millennials dethrone baby boomers as the largest generation. They are also now the generation with…
Things Email Marketers Should Do as Businesses Reopen
Reading Time: 5 minutes An end to the global pandemic seems to be on the horizon, giving many companies hope that they can slowly reopen their businesses to greet customers. For business owners, the idea of reopening their doors is both exciting and nerve-wracking. It is also an excellent opportunity to revisit and revise your marketing…
12 Amazing Mother’s Day Email Marketing Campaigns
Reading Time: 7 minutes Mother’s Day is synonymous with giving back to the women of our lives, no matter if they’re mothers, grandmothers, aunts, or mother figures. This holiday is also an excellent opportunity for marketers to grow their revenue by helping their customers find the perfect gift through recommendations, discounts, gift guides, vouchers, etc. Keep…
Why You Should Incorporate Email Accessibility
Reading Time: 6 minutes While many marketers spend time designing, developing, and testing email marketing campaigns, there is one aspect that often gets left out: including email accessibility. For those unfamiliar, accessibility is the act of ensuring that your subscribers with disabilities — and most companies have them — experience a similar experience as your non-disabled…
Best Ways to Show Your Email Subscribers Appreciation
Reading Time: 5 minutes Every brand wants to grow its email subscriber list and customer base. They spend countless hours and resources trying to attract new subscribers when investing in current ones can be just as fruitful. How do you do this, you ask? By gaining customer loyalty. One of the top ways to earn your…
When is the Best Time to Send an Email?
Reading Time: 6 minutes “When is the best time to send an email?” The answer to this question is perhaps one of the most sought-after answers in the marketing industry. Yet, perfectly timing your email campaigns is as hard to master as mathematics. Ideally, you want to identify when people have the most mental capacity and…
14 Egg-Cellent Easter Email Examples
Reading Time: 7 minutes Spring is in the air, and you know what that means? Easter is just around the corner! Easter email campaigns are synonymous with spring, and many marketers can play into this with their strategies. Spring signifies new beginnings and countless possibilities. Although it’s not as big of a holiday as Christmas or…
7 Tips for Excellent Email Design
Reading Time: 5 minutes Having an excellent email design directly impacts your email’s success. An email marketing campaign is only as successful as you make it, so it’s worth investing in better design practices. Whether you’re sending welcome emails, weekly newsletters, or promotional emails, each aspect of your design should intrigue, engage, and convert. Thankfully, our…