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10 Email Marketing Terms Every Marketer Should Know

Reading Time: 6 minutes Email marketing is a powerful and beneficial tool when properly implemented. And like any industry, there is a ton of jargon that comes with it. Whether you’re new to marketing or a seasoned veteran, these terms may confuse you at first. However, having the right tools in place can make things a…


6 Powerful Email Marketing Strategies You Should Adopt

Reading Time: 6 minutes For years, experts have said that email marketing is dead, but it continues to reign supreme as the most impactful marketing channel. Every year it yields the best results for businesses. Data shows that it delivers the best marketing ROI (return on investment), rating 73 percent in preference over other channels like…


8 Ways to Keep Your Marketing Emails Out of the Spam Folder

Reading Time: 7 minutes Internet Service Providers (ISPs) have been at war with spammers for years, and our inboxes are the battlegrounds. But in their epic battle to protect us from yet another weight loss or fake package delivery notice, one of the casualties of war are the emails that marketers send out to their customers….

5 reasons your email campaigns aren’t converting and how to correct it

5 Reasons Your Email Campaigns Aren’t Converting and How To Correct It

Reading Time: 5 minutes Have you noticed a decline in your email open rates? Are fewer customers clicking through your emails? Have you seen a drop in sales? If you notice any of these, it’s easy to get discouraged. You may be wondering what you are doing wrong or if email marketing is still worthwhile in…

How to Use AB Testing to Refresh Your Email Marketing in the New Year

How to Use A/B Testing to Refresh Your Email Marketing in the New Year

Reading Time: 5 minutes If you are not utilizing email marketing, you are missing out on a great opportunity. Email marketing is so effective because you are sending out messages to a pre-qualified group of people. Whether you got their email address because they signed up for your list in-store, or they visited your website and…