Personalized email marketing refers to any form of alteration of the email copy or design tailored specifically to meet one or more characteristics of the recipient. Personalized email marketing is not always easy to achieve and requires a bit more effort than simply sending a generic email to your whole list of subscribers….
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Email Design Trends 2019: Top New Looks for Your Templates
Email design trends 2019 are already taking over the people’s inboxes! Keep reading to learn what’s modern in the world of email design. Email design trends are a part of graphic design trends and as such, they are inevitably following the tendencies established by the leading graphic designers. However, when it comes…
7 Internal Newsletter Rules for Seamless Company Communication
Have you been sending internal newsletters across your company? If not, now may be the perfect time to start. And if you have, now may be the perfect time to check if your internal newsletter has these 7 qualities which are super important for your seamless company communication. Keeping employees informed of…
19 Email Marketing Mistakes To Avoid Making in 2019
Email marketing is a powerful marketing tool but only if you are doing it right. Unfortunately, many brands these days make email marketing mistakes which cost them opens and conversions. It isn’t rare that for some brands things have been going well until at some point some they report a rise of…
7 Brands Using GIF Emails to Spice Up Their Email Marketing (+20 Examples)
Using GIFs in email isn’t anything new in 2018 but still, not many brands are leveraging the power of motion in their email marketing campaigns. Creating GIF emails requires a little bit more time and effort than making a static email marketing template but the effort definitely pays off. Motion in email…
Email Newsletter Ideas for December: 15 Festive Examples
Wanna get inspired with amazing email newsletter ideas for December? Read on! Ahh… December. The favorite month of many. The smell of freshly baked gingerbread cookies is filling the air. Festive lights and decorations are making the atmosphere joyful and merry. Laughter and the feeling of home are filling the hearts. All…
8 Tips to Write Better Order Confirmation Emails
Be honest: are you treating your order confirmation emails as an afterthought? If so, you aren’t alone. Because there are more pressing messages for marketers to focus on, right? Think again. Order confirmation emails are arguably one of the most important messages in the world of ecommerce. How so? Keep in mind that…
How to Choose an ESP? 15 Questions to Ask Before You Sign Up
Torn between a couple of email service providers or even more? Relax, you are not alone. Making up your mind can be tough when there are hundreds of ESPs who all claim to offer “the best fit” for your business needs. In today’s post, we’ll go through several questions to ask the potential…
Cyber Monday Email Inspiration: 15 Cyber-Good Examples
Cyber Monday has become a popular phenomenon ever since Black Friday became a hit causing many people to go crazy shopping in a single day of the year. Quite quickly, the “Black Friday” fever took over the whole world, and Cyber Monday rode the wave along with it. So, today’s post is all…
17 Black Friday Email Examples for Maximum Inspiration
Looking for some Black Friday email examples to get you inspired for your next campaign? Awesome, we have prepared several great examples of Black Friday emails all set to fuel you with ideas for the design and copy of your own Black Friday email template. Black Friday is one of the days…