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How to Improve Your Email Marketing Campaigns

Reading Time: 6 minutes Many said email would be a short-lived communication outlet, but despite those words, email marketing is still one of the most effective ways to reach prospective and existing customers. It has a return on investment (ROI) of $44, meaning, for every $1 you invest in it; you have the potential to make…

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6 Powerful Email Marketing Strategies You Should Adopt

Reading Time: 6 minutes For years, experts have said that email marketing is dead, but it continues to reign supreme as the most impactful marketing channel. Every year it yields the best results for businesses. Data shows that it delivers the best marketing ROI (return on investment), rating 73 percent in preference over other channels like…

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How to Write Better Cyber Monday Emails

Reading Time: 6 minutes Move over, Black Friday, Cyber Monday is quickly climbing the ranks as the favorite holiday shopping event. In 2017, Cyber Monday beat out Black Friday in revenue by $1 billion in the U.S. Shoppers love snagging deals from the comfort of their couch, even more so now than years before. It’s like…

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13 Awesome Black Friday Email Marketing Examples

Reading Time: 6 minutes The holiday shopping season is quickly approaching, and there’s no better time to unleash your creativity! You’re up against tons of competition during the Black Friday holiday season. Every brick and mortar, mom and pop, online shop, and eCommerce shop is vying for shopper attention and trying to show why you should…

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8 Automated Email Marketing Messages You Should Be Using

Reading Time: 7 minutes Email marketing is the favorite marketing strategy among consumers and companies alike, but did you know the power and reach of your email marketing campaigns grow when you incorporate automation into your strategy? More powerful than sending out emails manually, that’s for sure. Just imagine how time-consuming it would be for your…

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5 Email Marketing Trend Predictions for 2021

Reading Time: 5 minutes Email marketing is a lead gathering tool that shows no signs of going anywhere anytime soon. In fact, a report from Statista shares that in 2019, the total number of business and consumer emails received was 293.6 billion, and that number is expected to reach 347.3 billion by the end of 2022….

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26 Frightfully Fun Halloween Email Examples: Inspiration for Halloween Email Campaigns

Reading Time: 8 minutes Halloween is upon us! And email marketing and Halloween are like a match made in the spirit realm. It’s one of the few times of year that companies get to unleash their creativity and find innovative ways to express themselves and garner engagement from subscribers. It’s a family-friendly holiday that’s unlike Thanksgiving…

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How to Deal with Common Email Marketing Mistakes

Reading Time: 6 minutes Creating email marketing campaigns can be an impactful way to reach potential and long-time customers, but one thing companies need to watch out for is email marketing mistakes. To err is to be human. We make mistakes. But with marketing emails, errors are experienced on a much grander scale, since there are…

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Tips for Writing Better Email Marketing Copy

Reading Time: 5 minutes Capturing a customer’s attention is hard. You dedicate hours of time and creative energy to trying to create the perfect email, only for your customer to discard your email and click-through rate tanks. What if you could write an email marketing copy that was not only clean, clever, and captivating, but also…

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