Reading Time: 5 minutes We at Mail Bakery are confident that you will find our secret recipes to be the most delicious email you ever saw. We are SO sure that we’re ready to put our money where our mouth is, and offer first-time customers a free email as a taste of what more is to…
The MailBakery Blog
Master of all things email – ensuring accessibility
Reading Time: 5 minutes Just when you thought you had the clever wit and artistry to create the most enticing emails, we have a wrench to throw into your world – email accessibility. It’s not necessarily a wrench, however an additional layer of awareness when designing your emails. Think of today’s blog as a way to…
Put your best finger forward – sales copywriting tips
Reading Time: 5 minutes When it comes to writing sales copy, we have but two primary goals: get them to read this and get them to buy that (or click that, depending on the business). Much depends on the kind of copy you write, be it email, blog, content page, or anything else that comes your…
9 best email marketing services you need to convert a B2B client
Reading Time: 5 minutes We decided to offer up this blog topic in two ways because there are certain variables with business to business (B2B) marketing that exist that use marketing in different ways. Two kinds of email lists in play One list serves as hoarding of contacts. The list may generate contacts from the…
Master the art of standing out: choosing and using the right HTML email template
Reading Time: 5 minutes The need for mastery If emails are a significant piece of your business success equation, then it’s essential to get them right. Clean design and consistency complete with company branding are vital ingredients to putting your best foot forward, but what else is there? You want a great design that captures the…
Pepipost – your secret email superhero!
Reading Time: 4 minutes An email delivery tool that is the best-kept secret That secret is kept a little too much, in our opinion, and MailBakery’s coding works brilliantly with this tool, so we thought a shout-out is worthwhile to share! Pepipost is an email delivery service that works with either API or SMTP. It can…
28 Examples of Retention Emails that Actually Convert
Reading Time: 7 minutes Retention emails take up a huge portion of all marketing emails sent today. Not sure what retention emails are? Basically, all emails sent to existing customers with the purpose of keeping them as your clients, are considered retention emails. For this reason, retention emails can fall into so many categories. Whether you…
80+ Free Mailchimp Templates to Kick-Start Your Email Marketing
Reading Time: 8 minutes Mailchimp is one of the most popular email marketing platforms used by big and small brands. It also gives you the opportunity to make your first steps in email marketing for free. However, when it comes to a diversity of Mailchimp templates offered by the platform, you may not always find exactly…
10 Brilliant Ideas for Personalized Email Marketing
Reading Time: 4 minutes Personalized email marketing refers to any form of alteration of the email copy or design tailored specifically to meet one or more characteristics of the recipient. Personalized email marketing is not always easy to achieve and requires a bit more effort than simply sending a generic email to your whole list of subscribers….
Email Design Trends 2019: Top New Looks for Your Templates
Reading Time: 6 minutes Email design trends 2019 are already taking over the people’s inboxes! Keep reading to learn what’s modern in the world of email design. Email design trends are a part of graphic design trends and as such, they are inevitably following the tendencies established by the leading graphic designers. However, when it comes…