Reading Time: 11 minutes Tracking email marketing KPIs is essential to any successful marketing campaign, regardless of business type or industry. Marketing KPIs go beyond reeling in new leads and customers to avail of a business’s products or services. As a business owner with nearly a decade of experience in digital marketing, I’m always advocating the…
The MailBakery Blog
7 Ecommerce Email Marketing Tips for Growing Your Business
Reading Time: 6 minutes It may come as no surprise that email is one of the most powerful channels you can leverage. And this fact has never been truer as many companies shift their business online in response to the global pandemic. Not only is email marketing an excellent tool for communicating with customers and engaging…
14 Valentine’s Day Email Marketing Campaign Examples
Reading Time: 7 minutes Every year, more than $20 billion is spent on Valentine’s Day. Because of this, Valentine’s Day, like many other holidays marks the perfect time for marketing teams to spread their wings and experiment with creative ways to get subscribers feeling a little more festive. In using a valentine’s day email marketing campaign,…
6 Powerful Email Marketing Strategies You Should Adopt
Reading Time: 6 minutes For years, experts have said that email marketing is dead, but it continues to reign supreme as the most impactful marketing channel. Every year it yields the best results for businesses. Data shows that it delivers the best marketing ROI (return on investment), rating 73 percent in preference over other channels like…
8 Ways to Keep Your Marketing Emails Out of the Spam Folder
Reading Time: 7 minutes Internet Service Providers (ISPs) have been at war with spammers for years, and our inboxes are the battlegrounds. But in their epic battle to protect us from yet another weight loss or fake package delivery notice, one of the casualties of war are the emails that marketers send out to their customers….
8 Automated Email Marketing Messages You Should Be Using
Reading Time: 7 minutes Email marketing is the favorite marketing strategy among consumers and companies alike, but did you know the power and reach of your email marketing campaigns grow when you incorporate automation into your strategy? More powerful than sending out emails manually, that’s for sure. Just imagine how time-consuming it would be for your…
2020 Email Marketing Strategies: What Changes?
Reading Time: 5 minutes Due to the COVID-19 pandemic, businesses have had to change their marketing strategy. 2020 Email marketing strategies that were created at the beginning of 2020 have been tossed in the trash or put on the back burner, and marketing professionals are back at the drawing board. The chaos of the pandemic has…
25 Great Email Automation Examples To Inspire Your Next Campaign
Reading Time: 9 minutes If you’ve been staying up to date on our latest blogs, you have probably picked up on the hot topic of email automation. Today, we are here to share some of our favorite email automation examples.
What Is Email Automation and Why Does It Matter?
Reading Time: 5 minutes You have heard about email automation but never used it or didn’t have the time to look at it? Today, we’re going to explain to you what it is and where you can use it. Here’s what we gonna cover today: What Is Email Automation? The Benefits of Email Automation How To…