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6 Irresistible Black Friday Emails For Your Campaign

6 Irresistible Black Friday Emails for Your Campaign

Reading Time: 6 minutes Everyone knows that after Thanksgiving comes the favorite day of bargain shoppers across the nation: Black Friday. Many customers are stocking up on presents for the holiday season or treating themselves to a purchase that they’ve had their eye on all year long. Online shopping has increased dramatically in the past year,…

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5 Email Design Best Practices for Campaigns That Perform

Reading Time: 5 minutes The aesthetics of your email marketing campaign have a tremendous impact on your brand’s image and the subsequent action that your subscribers take when they open your email. The bottom line is that humans are naturally attracted to beautiful imagery, emails included. However, the key to an effective email marketing campaign is…

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How to Use Emails to Drive Traffic to Your Blog

Reading Time: 5 minutes Whether you’re a business owner with a blog on your website or a dedicated full-time blogger, you can pump up your traffic with email marketing. Blogs are arguably the best method you can use to establish your brand as an authority in your industry and take advantage of new search engine traffic….

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15 Fabulous Father’s Day Email Campaigns

Reading Time: 7 minutes The summer heat is setting in, and with it comes Father’s Day, leaving many people uncertain of what to buy for their dad. With the right email campaign, you can prove to your brand’s subscribers that you have exactly what their dad, uncle, or cousin needs this Father’s Day. If you’re crafting…

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14 Valentine’s Day Email Marketing Campaign Examples

Reading Time: 7 minutes Every year, more than $20 billion is spent on Valentine’s Day. Because of this, Valentine’s Day, like many other holidays marks the perfect time for marketing teams to spread their wings and experiment with creative ways to get subscribers feeling a little more festive. In using a valentine’s day email marketing campaign,…

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How to Increase B2B Sales with Email Marketing

Reading Time: 5 minutes The B2B sales cycle is often longer than a B2C cycle, which means it sometimes requires more patience, skill, and strategy to increase B2B sales. One such method that has successfully increased leads and, ultimately, sales is email marketing. It is praised as one of the most powerful and results-driven marketing channels…

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7 Email Marketing Myths You Should Ignore

Reading Time: 6 minutes Email marketing is like a fairytale or medieval-themed game; they both have many myths and legends. Some are used to help you find success, while others are meant to deter you. With email marketing, however, it’s more of the latter. These email marketing myths shape how you approach marketing and how you…

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How to Improve Your Email Marketing Campaigns

Reading Time: 6 minutes Many said email would be a short-lived communication outlet, but despite those words, email marketing is still one of the most effective ways to reach prospective and existing customers. It has a return on investment (ROI) of $44, meaning, for every $1 you invest in it; you have the potential to make…

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How to Write Better Cyber Monday Emails

Reading Time: 6 minutes Move over, Black Friday, Cyber Monday is quickly climbing the ranks as the favorite holiday shopping event. In 2017, Cyber Monday beat out Black Friday in revenue by $1 billion in the U.S. Shoppers love snagging deals from the comfort of their couch, even more so now than years before. It’s like…

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13 Awesome Black Friday Email Marketing Examples

Reading Time: 6 minutes The holiday shopping season is quickly approaching, and there’s no better time to unleash your creativity! You’re up against tons of competition during the Black Friday holiday season. Every brick and mortar, mom and pop, online shop, and eCommerce shop is vying for shopper attention and trying to show why you should…

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