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eCommerce Email Template Design: 6 Essential Elements

The eCommerce email template designs are a huge part of any brand’s email marketing. Besides the obligatory elements such as a subject line, a preview text, a header and a footer, the eCommerce email template design differentiates from other campaigns with a few must-have elements. We’ve outlined the 6 most important traits…

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abandoned cart email examples

[More than] 10 Abandoned Cart Email Examples & 20 Tips To Win Clients Back

Update July 2018: We’ve added even more abandoned cart email examples and tips! If this isn’t your first time landing on this post, scroll down for the bonus content. Looking for some abandoned cart email examples to help you craft your own campaign? We’ve put together 10 great abandoned cart email examples…

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Email Marketing Campaign Strategy: 8 Smart Tactics for High ROI

Is your email marketing campaign strategy not delivering the desired results? Today we’ll share with you 8 valuable tactics and plenty of tips that will help you shape your own email marketing campaign strategy with a high ROI. All of these tactics are based on real-life cases and they are proven to deliver results. Time…

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Building Successful Email Marketing in 10 Steps: Beginner’s Guide

Want to build a successful email marketing but don’t know where to start? First impression matters and we are pretty sure that you want to get off on the right foot with your future subscribers. In this article we’ve outlined the 10 steps of putting the foundations and developing a strong, successful email marketing…

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Email List Segmentation Best Practices For High Open Rate

Want to learn more about email list segmentation best practices? In today’s post we will show what criteria to apply when segmenting your audience database in order create more effective marketing campaigns. When we speak of email marketing, sending generic emails to everyone on your email database may not only lower your chances of conversions but may even…

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AB Testing Improves Your Email Marketing Header

A/B Testing Improves Your Email Marketing

A/B testing allows you to test two different versions of an email, pick up the one that performs better and send it to the rest of your recipient list. It will show you how small changes may make big difference for your email campaigns. A/B testing is a great way of improving…

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How to Start Your Email Marketing Campaign in 5 Easy Steps_Header

How to Start Your Email Marketing Campaign in 5 Easy Steps

Email marketing, like any other marketing domain, requires patience to figure out and time to master. There are many moving parts to asses and consider while planning your email marketing campaign. With this article we won’t examine all and everything an email marketing campaign involves, but we will rather focus on few specific points, which we consider the…

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Email Marketing vs Social Media_Header

Email Marketing vs Social Media: Is There a Winner?

If you are a marketing person you have probably already asked yourself which marketing channel is worth your efforts more – email marketing or social media. With this article we will try to help you make up your mind. We will compare the strengths and weaknesses of each approach and will try to…

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25 Wonderful Examples of Animated GIFs in Email Marketing Templates

25 Wonderful Examples of Animated GIFs in Email Marketing Templates

They say that a picture is worth a thousand words, so an animated one must be worth even more. Nowadays, email marketers are pushing the boundaries of email design, by using animated GIFs to display their products and services in action. Here is a collection of 25 wonderful examples of animated GIFs…

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