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Everything You Need to Know About Email Marketing

Reading Time: 6 minutes Have you been dragging your feet on email marketing? It’s actually a lot easier than it sounds. And since almost 90% of consumers check their email every day, you can’t afford to miss out on this lucrative marketing tool. At its core, email marketing is simply the process of targeting your audience…

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7 Ecommerce Email Marketing Tips for Growing Your Business

Reading Time: 6 minutes It may come as no surprise that email is one of the most powerful channels you can leverage. And this fact has never been truer as many companies shift their business online in response to the global pandemic. Not only is email marketing an excellent tool for communicating with customers and engaging…

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14 Valentine’s Day Email Marketing Campaign Examples

Reading Time: 7 minutes Every year, more than $20 billion is spent on Valentine’s Day. Because of this, Valentine’s Day, like many other holidays marks the perfect time for marketing teams to spread their wings and experiment with creative ways to get subscribers feeling a little more festive. In using a valentine’s day email marketing campaign,…

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How to Use Dark Mode to Create Successful Emails

Reading Time: 5 minutes Dark mode. It’s one of those buzzwords that popped up overnight. From beloved apps like Facebook, Twitter, and Instagram, to settings on mobile and computer operating systems; it’s everywhere! And dark mode is taking over our inboxes, too. You may have heard the term but are unsure what it is. Simply put,…

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How to Increase B2B Sales with Email Marketing

Reading Time: 5 minutes The B2B sales cycle is often longer than a B2C cycle, which means it sometimes requires more patience, skill, and strategy to increase B2B sales. One such method that has successfully increased leads and, ultimately, sales is email marketing. It is praised as one of the most powerful and results-driven marketing channels…

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6 Tips to Better Your Email Marketing Performance

Reading Time: 6 minutes Email marketing is a great way to get your company’s message in front of a larger audience and produce conversions. Whether it’s a new product for sale, a new service you feature, or just informing them about an incredible deal or discount, there’s no better way to spread the news. There are…

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How to Use Email Marketing to Boost Your Social Media

Reading Time: 6 minutes Incorporating email marketing into your marketing strategy has a lot of benefits, from engaging new and existing customers and boosting web traffic and more. But one of its lesser-known benefits is that you can use email marketing to boost your social media. Contrary to many beliefs, email marketing and social media are…

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7 Email Marketing Myths You Should Ignore

Reading Time: 6 minutes Email marketing is like a fairytale or medieval-themed game; they both have many myths and legends. Some are used to help you find success, while others are meant to deter you. With email marketing, however, it’s more of the latter. These email marketing myths shape how you approach marketing and how you…

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