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How Does Email Marketing Help Grow Your Business?

Reading Time: 5 minutes Email is a powerful communication channel. It has incredible reach, and it’s used by many. According to experts, more than 34 percent of people worldwide use email. That’s around 2.5 billion people. We can use emails to send more than a hello or send the occasional chain letter (remember those?). When used…

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8 Tips To Creating Visually Appealing Emails

Reading Time: 6 minutes Email marketing is one of the most successful ways to generate new leads and convert customers in the marketing business. However, getting customers to spend the time reading them is a challenge. The average person spends between 11 and 15 seconds reading an email, which means you have mere moments to capture…

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Top Email Marketing Trends to Use in 2020

Reading Time: 5 minutes Remember when experts predicted that email as a method of communication was to be short-lived? Well, the joke’s on them. Email is not only a standard form of communication; it’s the preferred marketing channel for most businesses. As email marketing grows more powerful and continues to change, it may be tough to…

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Best B2B Email Marketing Practices

Reading Time: 5 minutes In the ever-changing world of marketing, there are always new ways to connect with your B2B customers. Social media channels are becoming more and more advanced every day, helping companies to engage with their B2B customers. In this ever-changing world, one thing remains true: Email marketing still remains the most powerful marketing…

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7 Ways to Use Email Marketing to Stay Relevant in 2020

Reading Time: 5 minutes We have all been there: refreshing our email inboxes to check if the email we have been waiting for has arrived. Maybe it was some good news you were expecting or a discount code to a sale from your favorite retailer. This is recognized as wanted emails. On the other hand, we…

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How Email Marketing Will Change in 2020

Reading Time: 5 minutes Step back into time to 2010, a decade ago. Can you remember how you used email? Chances are, email was used mostly for professional purposes, and you were just starting to see your email evolving to be used for numerous activities. Fast forward to today, 2020, a decade later, and what don’t…

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How to Use AB Testing to Refresh Your Email Marketing in the New Year

How to Use A/B Testing to Refresh Your Email Marketing in the New Year

Reading Time: 5 minutes If you are not utilizing email marketing, you are missing out on a great opportunity. Email marketing is so effective because you are sending out messages to a pre-qualified group of people. Whether you got their email address because they signed up for your list in-store, or they visited your website and…

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Our Top 6 Predictions for Email Marketing in 2020

Our Top 6 Predictions for Email Marketing in 2020

Reading Time: 5 minutes As we ring in the new year in the very near future, we think ahead to new changes about to come. As a business, thinking ahead will have you ready for those emerging trends that come to light when it comes to email marketing. 1. Design for mobile As of Q4 of…

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