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How Email Marketing Will Change in 2020

Step back into time to 2010, a decade ago. Can you remember how you used email? Chances are, email was used mostly for professional purposes, and you were just starting to see your email evolving to be used for numerous activities. Fast forward to today, 2020, a decade later, and what don’t…

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How to Use AB Testing to Refresh Your Email Marketing in the New Year

How to Use A/B Testing to Refresh Your Email Marketing in the New Year

If you are not utilizing email marketing, you are missing out on a great opportunity. Email marketing is so effective because you are sending out messages to a pre-qualified group of people. Whether you got their email address because they signed up for your list in-store, or they visited your website and…

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Our Top 6 Predictions for Email Marketing in 2020

Our Top 6 Predictions for Email Marketing in 2020

As we ring in the new year in the very near future, we think ahead to new changes about to come. As a business, thinking ahead will have you ready for those emerging trends that come to light when it comes to email marketing. 1. Design for mobile As of Q4 of…

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The Anatomy of a Successful Marketing Email

The Anatomy of a Successful Marketing Email

Email is the oldest form of digital marketing, but don’t think its enhanced age makes it any less valid or powerful. Still today, 66% of consumers surveyed purchased something because of a marketing email. That alone proves that email marketing is still a highly effective means of reaching out to your customers….

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eCommerce Email Template Design: 6 Essential Elements

The eCommerce email template designs are a huge part of any brand’s email marketing. Besides the obligatory elements such as a subject line, a preview text, a header and a footer, the eCommerce email template design differentiates from other campaigns with a few must-have elements. We’ve outlined the 6 most important traits…

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abandoned cart email examples

[More than] 10 Abandoned Cart Email Examples & 20 Tips To Win Clients Back

Update July 2018: We’ve added even more abandoned cart email examples and tips! If this isn’t your first time landing on this post, scroll down for the bonus content. Looking for some abandoned cart email examples to help you craft your own campaign? We’ve put together 10 great abandoned cart email examples…

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Email Marketing Campaign Strategy: 8 Smart Tactics for High ROI

Is your email marketing campaign strategy not delivering the desired results? Today we’ll share with you 8 valuable tactics and plenty of tips that will help you shape your own email marketing campaign strategy with a high ROI. All of these tactics are based on real-life cases and they are proven to deliver results. Time…

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Building Successful Email Marketing in 10 Steps: Beginner’s Guide

Want to build a successful email marketing but don’t know where to start? First impression matters and we are pretty sure that you want to get off on the right foot with your future subscribers. In this article we’ve outlined the 10 steps of putting the foundations and developing a strong, successful email marketing…

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Email List Segmentation Best Practices For High Open Rate

Want to learn more about email list segmentation best practices? In today’s post we will show what criteria to apply when segmenting your audience database in order create more effective marketing campaigns. When we speak of email marketing, sending generic emails to everyone on your email database may not only lower your chances of conversions but may even…

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AB Testing Improves Your Email Marketing Header

A/B Testing Improves Your Email Marketing

A/B testing allows you to test two different versions of an email, pick up the one that performs better and send it to the rest of your recipient list. It will show you how small changes may make big difference for your email campaigns. A/B testing is a great way of improving…

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