Reading Time: 11 minutes If you’re involved in email marketing, you know there are many moving parts to keep track of. From designing an email that looks great and engages your audience to ensure that it lands in their inbox to tracking your open rates and click-throughs, there’s much to consider. A successful email marketing campaign…
The MailBakery Blog
Build Your Audience with Marketo Email Marketing
Reading Time: 5 minutes Without a doubt, email marketing is one of the most effective ways to create a personal connection with your audience while raising brand awareness and increasing your revenue. Not only does email marketing increase your return on investment, but 51% of customers also prefer when brands contact them through email. However, creating…
4 Ways to Customize Email Campaign Designs for Different Audiences
Reading Time: 6 minutes Everyone has unique interests, lifestyles, and preferences, so why not customize email campaigns for all your subscribers? Email personalization has the power to increase your open and click-through rates, so you don’t want to miss out. In fact, studies have shown when you customize your email marketing campaign’s subject line, the email…
7 Hot Email Design Trends for 2022
Reading Time: 6 minutes These days, trends come and go so quickly that it can be difficult for brands to keep up. And just as fads evolve around social media, fashion, and technology, email marketing transforms as well. For marketing creatives, these changing tides mean a fresh source of inspiration, and email design trends for 2022…
So You Want to Send a Mass Email: 8 Dos and Don’ts
Reading Time: 6 minutes Some people say mass email marketing is dead, but they don’t know what they’re missing out on. The truth is, mass email marketing can still be highly effective, even in the age of hyper-personalization. The key to a successful mass email campaign is knowing when it’s the right time to use it….
20 WordPress Email Marketing Plugins for A Successful Newsletter in 2021
Reading Time: 13 minutes WordPress Email Marketing is a powerful option that businesses use to connect with customers and leads. However, the email marketing industry is crowded, and finding the right software for your business can be confusing. Many companies launch platforms, but few produce quality products. Email marketing has become one of the most effective…
6 Irresistible Black Friday Emails for Your Campaign
Reading Time: 6 minutes Everyone knows that after Thanksgiving comes the favorite day of bargain shoppers across the nation: Black Friday. Many customers are stocking up on presents for the holiday season or treating themselves to a purchase that they’ve had their eye on all year long. Online shopping has increased dramatically in the past year,…
5 Email Design Best Practices for Campaigns That Perform
Reading Time: 5 minutes The aesthetics of your email marketing campaign have a tremendous impact on your brand’s image and the subsequent action that your subscribers take when they open your email. The bottom line is that humans are naturally attracted to beautiful imagery, emails included. However, the key to an effective email marketing campaign is…
Make Customers Feel Valued with a Grateful Thanksgiving Email
Reading Time: 6 minutes Turkey Day is on its way, and it’s time to prime your subscribers for the biggest shopping season of the year. Use this chance to show your audience members that you’re grateful for them and reel in new ones who are looking for a Thanksgiving deal. 40% of holiday spending occurs over…
4 Things You Didn’t Know Email Marketing Automation Could Do for You
Reading Time: 5 minutes While there are many different elements of a successful email campaign, email marketing automation is arguably one of the most important pieces of the puzzle. Leveraging the power of email automation allows you to deepen your customer relationships and drive sales while helping your brand stay relevant. But what is email marketing…