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Clever ways to use a CTA in your email marketing campaign that will drive clicks

Clever ways to use a CTA in your email marketing campaign that will drive clicks

There are quite a few elements to an email marketing campaign. One of those elements, perhaps the most critical component of the email, is the call to action statement (CTA Statement, or CTA.) A call to action statement is a button that grabs your reader’s attention and encourages them to take action….

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Features your emails must have to convert in 2020

Features your emails must have to convert in 2020

Whether email marketing is new to you, or you have been utilizing email marketing as a significant part of your marketing strategy for quite some time, everyone shares the common goal of having your emails convert to sales this year. With nearly 4 billion email users in 2020, your chances of converting…

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How Email Marketing Will Change in 2020

Step back into time to 2010, a decade ago. Can you remember how you used email? Chances are, email was used mostly for professional purposes, and you were just starting to see your email evolving to be used for numerous activities. Fast forward to today, 2020, a decade later, and what don’t…

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How to Use AB Testing to Refresh Your Email Marketing in the New Year

How to Use A/B Testing to Refresh Your Email Marketing in the New Year

If you are not utilizing email marketing, you are missing out on a great opportunity. Email marketing is so effective because you are sending out messages to a pre-qualified group of people. Whether you got their email address because they signed up for your list in-store, or they visited your website and…

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email style trends you won’t want to miss in 2020

Email Trends For 2020 You Need to Know About

In 2020, you can expect email marketing to be bigger than ever. But, is this really that big of a surprise to anyone? Almost everyone relies on email as their primary form of communication. By everyone, we mean 3.9 billion active email users throughout the world. We use email for a variety…

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Our Top 6 Predictions for Email Marketing in 2020

Our Top 6 Predictions for Email Marketing in 2020

As we ring in the new year in the very near future, we think ahead to new changes about to come. As a business, thinking ahead will have you ready for those emerging trends that come to light when it comes to email marketing. 1. Design for mobile As of Q4 of…

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6 Ways to Use Email to Decrease Holiday Shopping Cart Abandonment

6 Ways to Use Email to Decrease Holiday Shopping Cart Abandonment

The holiday season is here, and with that, more online traffic will be coming to your site. Every year we notice customers putting items in their shopping cart, getting all the way to the checkout screen, and then poof! This customer is gone, and sometimes never comes back. As a business owner,…

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Holiday Email Marketing How to Stand Out From Your Competitors

Holiday Email Marketing: How to Stand Out From Your Competitors

The end of the year is the busiest time for most businesses. For those in retail, you’ve got people ready to buy, and you’re trying to stand out among the many others vying for their business. For those in the service industry, people are trying to slip last-minute things in before year’s…

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10 Ways To Avoid Falling Into The Spam Box

10 Ways To Avoid Falling Into The Spam Box

When email marketing is an integral part of your marketing strategy, emails getting to the inbox instead of the spam box is the difference between a sale and wasted resources. Internet Service Providers (ISPs), at the response of the public outcry, are waging a brutal battle against spammers. Sometimes even the best…

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How to take advantage of your first custom-baked email

We at Mail Bakery are confident that you will find our secret recipes to be the most delicious email you ever saw. We are SO sure that we’re ready to put our money where our mouth is, and offer first-time customers a free email as a taste of what more is to…

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