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7 Hot Email Design Trends for 2022

Reading Time: 6 minutes These days, trends come and go so quickly that it can be difficult for brands to keep up. And just as fads evolve around social media, fashion, and technology, email marketing transforms as well. For marketing creatives, these changing tides mean a fresh source of inspiration, and email design trends for 2022…

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So You Want to Send a Mass Email: 8 Dos and Don’ts

Reading Time: 6 minutes Some people say mass email marketing is dead, but they don’t know what they’re missing out on. The truth is, mass email marketing can still be highly effective, even in the age of hyper-personalization. The key to a successful mass email campaign is knowing when it’s the right time to use it….

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6 Irresistible Black Friday Emails For Your Campaign

6 Irresistible Black Friday Emails for Your Campaign

Reading Time: 6 minutes Everyone knows that after Thanksgiving comes the favorite day of bargain shoppers across the nation: Black Friday. Many customers are stocking up on presents for the holiday season or treating themselves to a purchase that they’ve had their eye on all year long. Online shopping has increased dramatically in the past year,…

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5 Email Design Best Practices for Campaigns That Perform

Reading Time: 5 minutes The aesthetics of your email marketing campaign have a tremendous impact on your brand’s image and the subsequent action that your subscribers take when they open your email. The bottom line is that humans are naturally attracted to beautiful imagery, emails included. However, the key to an effective email marketing campaign is…

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Make Customers Feel Valued with a Grateful Thanksgiving Email

Reading Time: 6 minutes Turkey Day is on its way, and it’s time to prime your subscribers for the biggest shopping season of the year. Use this chance to show your audience members that you’re grateful for them and reel in new ones who are looking for a Thanksgiving deal. 40% of holiday spending occurs over…

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4 Things You Didn’t Know Email Marketing Automation Could Do for You

Reading Time: 5 minutes While there are many different elements of a successful email campaign, email marketing automation is arguably one of the most important pieces of the puzzle. Leveraging the power of email automation allows you to deepen your customer relationships and drive sales while helping your brand stay relevant. But what is email marketing…

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3 Halloween Email Subject Lines That Convince Customers to Trick-or-Treat Themselves

Reading Time: 6 minutes Spooky season is in full swing! People from all walks of life are decorating their haunted houses, deciding which costumes to wear, and buying sweets in bulk. But for marketers and business owners, there’s more to Halloween than dressing up as your favorite movie character and stuffing your face with candy. Halloween…

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Is Email Marketing for Ecommerce Businesses Only?

Reading Time: 5 minutes If you thought email promotions were only right for online retail, think again! While email marketing for ecommerce makes up a huge slice of the digital marketing pie, the benefits of a good email campaign extend far beyond the realm of online retailers. Whether your business is brick-and-mortar, in the field of…

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Email Marketing ROI vs. Social Media Marketing ROI — Which Is Better?

Reading Time: 5 minutes Many modern business owners dream of the day their brand takes the Internet by storm, loyal followers spreading their posts like wildfire. With the unlimited potential reach of social media posts, it’s no surprise that social channels have become a hot topic for marketers everywhere. But is social media marketing better than…

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9 Subject Line Mistakes that Get Your Emails Deleted Immediately

9 Subject Line Mistakes that Get Your Emails Deleted Immediately

Reading Time: 5 minutes Part of creating a successful email campaign includes a perfect subject line. While it’s easy to stay focused on creating an email campaign with clever copy and intricate designs, the subject line is the first element of an email that garners attention. The truth is, 47% of recipients open an email based…

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