Reading Time: 11 minutes If you’re involved in email marketing, you know there are many moving parts to keep track of. From designing an email that looks great and engages your audience to ensure that it lands in their inbox to tracking your open rates and click-throughs, there’s much to consider. A successful email marketing campaign…
The MailBakery Blog
How to Use Emails to Drive Traffic to Your Blog
Reading Time: 5 minutes Whether you’re a business owner with a blog on your website or a dedicated full-time blogger, you can pump up your traffic with email marketing. Blogs are arguably the best method you can use to establish your brand as an authority in your industry and take advantage of new search engine traffic….
7 Tips for Excellent Email Design
Reading Time: 5 minutes Having an excellent email design directly impacts your email’s success. An email marketing campaign is only as successful as you make it, so it’s worth investing in better design practices. Whether you’re sending welcome emails, weekly newsletters, or promotional emails, each aspect of your design should intrigue, engage, and convert. Thankfully, our…
7 Ecommerce Email Marketing Tips for Growing Your Business
Reading Time: 6 minutes It may come as no surprise that email is one of the most powerful channels you can leverage. And this fact has never been truer as many companies shift their business online in response to the global pandemic. Not only is email marketing an excellent tool for communicating with customers and engaging…
14 Valentine’s Day Email Marketing Campaign Examples
Reading Time: 7 minutes Every year, more than $20 billion is spent on Valentine’s Day. Because of this, Valentine’s Day, like many other holidays marks the perfect time for marketing teams to spread their wings and experiment with creative ways to get subscribers feeling a little more festive. In using a valentine’s day email marketing campaign,…
How to Write Better Cyber Monday Emails
Reading Time: 6 minutes Move over, Black Friday, Cyber Monday is quickly climbing the ranks as the favorite holiday shopping event. In 2017, Cyber Monday beat out Black Friday in revenue by $1 billion in the U.S. Shoppers love snagging deals from the comfort of their couch, even more so now than years before. It’s like…
7 Tips for Keeping Your Email Marketing on Point
Reading Time: 5 minutes Email marketing is one of the most successful and impactful parts of marketing. Think about it, with the right words, imagery, and timing an email can change a life, influence a purchase, or provide resources. The trouble is keeping your emails in line with the newest trends and industry standards. Look no…
Email marketing tips: Not all subject lines are created equal
Reading Time: 5 minutes You can have the best email marketing campaign in the world, but if it doesn’t have a catchy subject line, there is a good chance that the email will never be opened. If you don’t think the subject line is the most important part of your email, think again. Nearly 70 percent…
5 Reasons Your Email Campaigns Aren’t Converting and How To Correct It
Reading Time: 5 minutes Have you noticed a decline in your email open rates? Are fewer customers clicking through your emails? Have you seen a drop in sales? If you notice any of these, it’s easy to get discouraged. You may be wondering what you are doing wrong or if email marketing is still worthwhile in…
10 Ways To Avoid Falling Into The Spam Box
Reading Time: 5 minutes When email marketing is an integral part of your marketing strategy, emails getting to the inbox instead of the spam box is the difference between a sale and wasted resources. Internet Service Providers (ISPs), at the response of the public outcry, are waging a brutal battle against spammers. Sometimes even the best…