Reading Time: 5 minutesEmail is a powerful marketing tool, and at the moment, email marketing still holds its position as the best marketing available in terms of ROI, returning $38 for every $1 you spend. But it gets better: email marketing also converts 40 times as many customers as social media. So, choosing to make…
The MailBakery Blog
Email marketing tips: Not all subject lines are created equal
Reading Time: 5 minutesYou can have the best email marketing campaign in the world, but if it doesn’t have a catchy subject line, there is a good chance that the email will never be opened. If you don’t think the subject line is the most important part of your email, think again. Nearly 70 percent…
5 Reasons Your Email Campaigns Aren’t Converting and How To Correct It
Reading Time: 5 minutesHave you noticed a decline in your email open rates? Are fewer customers clicking through your emails? Have you seen a drop in sales? If you notice any of these, it’s easy to get discouraged. You may be wondering what you are doing wrong or if email marketing is still worthwhile in…
Timing is everything: When to send your marketing emails
Reading Time: 4 minutesBack in the day, there were a lot fewer options for getting your advertisements in front of your target audience. Sure you could pay for a tv ad or radio spot but demographics for viewership weren’t anywhere near as focused as they are today. Even worse, what if you had the perfect…
7 Ways to Use Email Marketing to Stay Relevant in 2020
Reading Time: 5 minutesWe have all been there: refreshing our email inboxes to check if the email we have been waiting for has arrived. Maybe it was some good news you were expecting or a discount code to a sale from your favorite retailer. This is recognized as wanted emails. On the other hand, we…
6 Beautiful Email Designs You’ll Want To Copy For Your Next Campaign
Reading Time: 5 minutesIt wasn’t but just a few years ago that email design took a turn for the best. Think back to the day that brands first started using email to connect with consumers. Email design was bland as can be but in 2020 things have significantly changed! For us email design guru’s, this…
12 Types of Emails You Need to Send To Your Lists
Reading Time: 5 minutesKeeping an email subscription list active is all about what you send. Make it an ad every time, and your emails will get the same attention you give that banner on the side of your favorite social media page (if you haven’t noticed what those ads are about – there you go!)…
Email Marketing Pro Tip: It All Starts with a Welcome Email
Reading Time: 5 minutesWhen someone signs up for your emails, it’s an opportunity to make a great first impression…or even better – A SALE! While email marketing has its ups and downs, email marketing remains one of the most cost-effective marketing methods, if done correctly. On the downside, email recipients have the choice to opt-out…
Clever ways to use a CTA in your email marketing campaign that will drive clicks
Reading Time: 5 minutesThere are quite a few elements to an email marketing campaign. One of those elements, perhaps the most critical component of the email, is the call to action statement (CTA Statement, or CTA.) A call to action statement is a button that grabs your reader’s attention and encourages them to take action….
Features your emails must have to convert in 2020
Reading Time: 5 minutesWhether email marketing is new to you, or you have been utilizing email marketing as a significant part of your marketing strategy for quite some time, everyone shares the common goal of having your emails convert to sales this year. With nearly 4 billion email users in 2020, your chances of converting…