Reading Time: 5 minutes The B2B sales cycle is often longer than a B2C cycle, which means it sometimes requires more patience, skill, and strategy to increase B2B sales. One such method that has successfully increased leads and, ultimately, sales is email marketing. It is praised as one of the most powerful and results-driven marketing channels…
The MailBakery Blog
6 Tips to Better Your Email Marketing Performance
Reading Time: 6 minutes Email marketing is a great way to get your company’s message in front of a larger audience and produce conversions. Whether it’s a new product for sale, a new service you feature, or just informing them about an incredible deal or discount, there’s no better way to spread the news. There are…
How to Use Email Marketing to Boost Your Social Media
Reading Time: 6 minutes Incorporating email marketing into your marketing strategy has a lot of benefits, from engaging new and existing customers and boosting web traffic and more. But one of its lesser-known benefits is that you can use email marketing to boost your social media. Contrary to many beliefs, email marketing and social media are…
7 Email Marketing Myths You Should Ignore
Reading Time: 6 minutes Email marketing is like a fairytale or medieval-themed game; they both have many myths and legends. Some are used to help you find success, while others are meant to deter you. With email marketing, however, it’s more of the latter. These email marketing myths shape how you approach marketing and how you…
How to Improve Your Email Marketing Campaigns
Reading Time: 6 minutes Many said email would be a short-lived communication outlet, but despite those words, email marketing is still one of the most effective ways to reach prospective and existing customers. It has a return on investment (ROI) of $44, meaning, for every $1 you invest in it; you have the potential to make…
8 Ways to Keep Your Marketing Emails Out of the Spam Folder
Reading Time: 7 minutes Internet Service Providers (ISPs) have been at war with spammers for years, and our inboxes are the battlegrounds. But in their epic battle to protect us from yet another weight loss or fake package delivery notice, one of the casualties of war are the emails that marketers send out to their customers….
How to Write Better Cyber Monday Emails
Reading Time: 6 minutes Move over, Black Friday, Cyber Monday is quickly climbing the ranks as the favorite holiday shopping event. In 2017, Cyber Monday beat out Black Friday in revenue by $1 billion in the U.S. Shoppers love snagging deals from the comfort of their couch, even more so now than years before. It’s like…
13 Awesome Black Friday Email Marketing Examples
Reading Time: 6 minutes The holiday shopping season is quickly approaching, and there’s no better time to unleash your creativity! You’re up against tons of competition during the Black Friday holiday season. Every brick and mortar, mom and pop, online shop, and eCommerce shop is vying for shopper attention and trying to show why you should…
8 Automated Email Marketing Messages You Should Be Using
Reading Time: 7 minutes Email marketing is the favorite marketing strategy among consumers and companies alike, but did you know the power and reach of your email marketing campaigns grow when you incorporate automation into your strategy? More powerful than sending out emails manually, that’s for sure. Just imagine how time-consuming it would be for your…
5 Email Marketing Trend Predictions for 2021
Reading Time: 5 minutes Email marketing is a lead gathering tool that shows no signs of going anywhere anytime soon. In fact, a report from Statista shares that in 2019, the total number of business and consumer emails received was 293.6 billion, and that number is expected to reach 347.3 billion by the end of 2022….