Reading Time: 6 minutes Spooky season is in full swing! People from all walks of life are decorating their haunted houses, deciding which costumes to wear, and buying sweets in bulk. But for marketers and business owners, there’s more to Halloween than dressing up as your favorite movie character and stuffing your face with candy. Halloween…
The MailBakery Blog
Is Email Marketing for Ecommerce Businesses Only?
Reading Time: 5 minutes If you thought email promotions were only right for online retail, think again! While email marketing for ecommerce makes up a huge slice of the digital marketing pie, the benefits of a good email campaign extend far beyond the realm of online retailers. Whether your business is brick-and-mortar, in the field of…
Email Marketing ROI vs. Social Media Marketing ROI — Which Is Better?
Reading Time: 5 minutes Many modern business owners dream of the day their brand takes the Internet by storm, loyal followers spreading their posts like wildfire. With the unlimited potential reach of social media posts, it’s no surprise that social channels have become a hot topic for marketers everywhere. But is social media marketing better than…
9 Subject Line Mistakes that Get Your Emails Deleted Immediately
Reading Time: 5 minutes Part of creating a successful email campaign includes a perfect subject line. While it’s easy to stay focused on creating an email campaign with clever copy and intricate designs, the subject line is the first element of an email that garners attention. The truth is, 47% of recipients open an email based…
How to Use Emails to Drive Traffic to Your Blog
Reading Time: 5 minutes Whether you’re a business owner with a blog on your website or a dedicated full-time blogger, you can pump up your traffic with email marketing. Blogs are arguably the best method you can use to establish your brand as an authority in your industry and take advantage of new search engine traffic….
How to Build a Labor Day Sale Email That Converts
Reading Time: 5 minutes In America, Labor Day occurs at the end of the summer, and your subscribers want to live it up as the seasons change. Consumers anticipate end-of-summer sales and great Labor Day deals on goods to help shift their life into autumn. This is no small opportunity for retailers, as Americans are known…
5 Fun and Creative Email Themes for Fall
Reading Time: 5 minutes One second, it’s summer, but before you know it, the leaves are turning burnt orange once more. The blistering heat begins to fade, and you can’t leave the house without noticing the faint smell of pumpkin spice. Autumn has arrived! Of course, every marketer and business owner knows that this popular season…
4 Parent Approved Emails for Back to School
Reading Time: 5 minutes Time is flying, and summer will soon be at its end. Say hello to falling leaves and sweater weather! As seasons change, students are heading back to the classroom, and it’s time for parents to stock up on back-to-school essentials. Every year, parents spend a total of $33.9 billion on clothes, notebooks,…
How to Recover Abandoned Shopping Carts with Email Marketing
Reading Time: 6 minutes We’ve all been there: we fill our online shopping cart with everything we want, then navigate away and never checkout. But why do we do this? Globally, the average shopping cart abandonment rate has reached a whopping 75.6%. Several variables come into play when customers leave before checkout, including anything from a…
How to Use Email Marketing to Boost Your eCommerce Business
Reading Time: 6 minutes Anyone running an eCommerce business knows how difficult it can be to stand out amongst every other eCommerce store. The best way for your eCommerce business to stay competitive is by using email marketing. Implementing this strategy is an organic method of reaching out to your customers that doesn’t rely on search…