Reading Time: 5 minutes The aesthetics of your email marketing campaign have a tremendous impact on your brand’s image and the subsequent action that your subscribers take when they open your email. The bottom line is that humans are naturally attracted to beautiful imagery, emails included. However, the key to an effective email marketing campaign is…
The MailBakery Blog
Make Customers Feel Valued with a Grateful Thanksgiving Email
Reading Time: 6 minutes Turkey Day is on its way, and it’s time to prime your subscribers for the biggest shopping season of the year. Use this chance to show your audience members that you’re grateful for them and reel in new ones who are looking for a Thanksgiving deal. 40% of holiday spending occurs over…
4 Things You Didn’t Know Email Marketing Automation Could Do for You
Reading Time: 5 minutes While there are many different elements of a successful email campaign, email marketing automation is arguably one of the most important pieces of the puzzle. Leveraging the power of email automation allows you to deepen your customer relationships and drive sales while helping your brand stay relevant. But what is email marketing…
3 Halloween Email Subject Lines That Convince Customers to Trick-or-Treat Themselves
Reading Time: 6 minutes Spooky season is in full swing! People from all walks of life are decorating their haunted houses, deciding which costumes to wear, and buying sweets in bulk. But for marketers and business owners, there’s more to Halloween than dressing up as your favorite movie character and stuffing your face with candy. Halloween…
How to Build an Email List: 5 Tips and Tricks
Reading Time: 6 minutes Putting together an email list from the ground up can seem like a daunting task for new brands or a brand interested in developing an online presence. However, knowing how to build an email list is vital to the success of your brand. Email is the key to staying in touch with…
Is Email Marketing for Ecommerce Businesses Only?
Reading Time: 5 minutes If you thought email promotions were only right for online retail, think again! While email marketing for ecommerce makes up a huge slice of the digital marketing pie, the benefits of a good email campaign extend far beyond the realm of online retailers. Whether your business is brick-and-mortar, in the field of…
Email Marketing ROI vs. Social Media Marketing ROI — Which Is Better?
Reading Time: 5 minutes Many modern business owners dream of the day their brand takes the Internet by storm, loyal followers spreading their posts like wildfire. With the unlimited potential reach of social media posts, it’s no surprise that social channels have become a hot topic for marketers everywhere. But is social media marketing better than…
9 Subject Line Mistakes that Get Your Emails Deleted Immediately
Reading Time: 5 minutes Part of creating a successful email campaign includes a perfect subject line. While it’s easy to stay focused on creating an email campaign with clever copy and intricate designs, the subject line is the first element of an email that garners attention. The truth is, 47% of recipients open an email based…
How to Use Emails to Drive Traffic to Your Blog
Reading Time: 5 minutes Whether you’re a business owner with a blog on your website or a dedicated full-time blogger, you can pump up your traffic with email marketing. Blogs are arguably the best method you can use to establish your brand as an authority in your industry and take advantage of new search engine traffic….
How to Build a Labor Day Sale Email That Converts
Reading Time: 5 minutes In America, Labor Day occurs at the end of the summer, and your subscribers want to live it up as the seasons change. Consumers anticipate end-of-summer sales and great Labor Day deals on goods to help shift their life into autumn. This is no small opportunity for retailers, as Americans are known…