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Everything You Need to Know About Email Marketing

Reading Time: 6 minutes Have you been dragging your feet on email marketing? It’s actually a lot easier than it sounds. And since almost 90% of consumers check their email every day, you can’t afford to miss out on this lucrative marketing tool. At its core, email marketing is simply the process of targeting your audience…

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Best Practices to Improve Email Deliverability

Reading Time: 6 minutes Marketers can spend all their time crafting the perfect email campaign but none of it matters if their emails aren’t delivered to their subscribers’ inboxes! It’s easy to become overly fixated on the email design, headline, or copy of your email marketing campaign. While all of these factors are important, you won’t…

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Why Readers Unsubscribe (And How to Avoid It)

Reading Time: 6 minutes As consumers, we receive a ton of emails a day. Approximately 121 emails come to our office accounts alone! And for many of us, it’s junk mail. When we open our emails and get bombarded with advertisement after advertisement, we get overwhelmed. This results in us either deleting the email or searching…

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6 Benefits of Opt-In Email Marketing

Reading Time: 5 minutes If your company doesn’t have an email marketing campaign, you’re already leagues behind your competitors. A strategic email marketing campaign is the key to growing a successful business in 2021. It is a direct line of communication with current clients and a great way to reel in new customers. However, before you…

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15 Fabulous Father’s Day Email Campaigns

Reading Time: 7 minutes The summer heat is setting in, and with it comes Father’s Day, leaving many people uncertain of what to buy for their dad. With the right email campaign, you can prove to your brand’s subscribers that you have exactly what their dad, uncle, or cousin needs this Father’s Day. If you’re crafting…

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Tips for Email Marketing Newsletters That Guarantee Open

Reading Time: 5 minutes Let’s face it: a majority of the emails you received are sitting in your inbox right now, unopened. In 2021, the average open rate is only 21.3%, and yet, email open rates are one of the most important variables to look at when measuring the success of your email marketing campaign. It’s…

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What is BIMI, and Why Should Email Marketers Care?

Reading Time: 5 minutes Email marketers consistently hunt for better visibility and how to get their well-thought-out messages opened by their subscribers. After all, the average open rate for emails, no matter the industry, is 18%. Although there are no specialty tools that can guarantee such results (though, many claim to), there is another way you…

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6 Advanced Tips for Dark Mode in Email Design

Reading Time: 6 minutes Dark mode may seem like a trend, but its continuous presence in software and email marketing lets us know that it is here to stay. A 2019 study by Polar revealed that 95% of people prefer dark mode. That is because there are perceived benefits to toggling on dark mode. It is…

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Our 2021 Guide for Marketing to Millennials

Reading Time: 6 minutes Millennial is the word used to describe those born between 1980 and 2000. Yet, that’s not all millennials are. They also represent a demographic shift that is undoubtedly influencing the consumer market. At 73 million people strong, millennials dethrone baby boomers as the largest generation. They are also now the generation with…

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Things Email Marketers Should Do as Businesses Reopen

Reading Time: 5 minutes An end to the global pandemic seems to be on the horizon, giving many companies hope that they can slowly reopen their businesses to greet customers. For business owners, the idea of reopening their doors is both exciting and nerve-wracking. It is also an excellent opportunity to revisit and revise your marketing…

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