Reading Time: 14 minutes MailerLite vs Mailchimp – which platform is right for you? We’ll be guiding you through the main features both platforms have to offer so you can make an informative decision based on your business, marketing needs, and budget. For more than 10 years we’ve been helping clients with MailerLite and Mailchimp, whether…
The MailBakery Blog
Build Your Audience with Marketo Email Marketing
Reading Time: 5 minutes Without a doubt, email marketing is one of the most effective ways to create a personal connection with your audience while raising brand awareness and increasing your revenue. Not only does email marketing increase your return on investment, but 51% of customers also prefer when brands contact them through email. However, creating…
4 Ways to Customize Email Campaign Designs for Different Audiences
Reading Time: 6 minutes Everyone has unique interests, lifestyles, and preferences, so why not customize email campaigns for all your subscribers? Email personalization has the power to increase your open and click-through rates, so you don’t want to miss out. In fact, studies have shown when you customize your email marketing campaign’s subject line, the email…
7 Email Marketing Best Practices in 2022
Reading Time: 5 minutes It’s no doubt that email marketing has come a long way in the past 40 years. Email marketers today think nothing of sending thousands of emails at once. We have access to more marketing channels in modern times than were ever thought possible, but email marketing reigns supreme. It is ideal for…
Boost Post-Holiday Sales with a Happy New Year Email Campaign
Reading Time: 5 minutes New Year, new email marketing campaign! There’s no need to let the post-holiday season slow down your brand’s sales. Even though many major holidays have come to a close by January 1st, that just means consumers become interested in shopping for themselves rather than purchasing presents for other people. Get each new…
7 Hot Email Design Trends for 2022
Reading Time: 6 minutes These days, trends come and go so quickly that it can be difficult for brands to keep up. And just as fads evolve around social media, fashion, and technology, email marketing transforms as well. For marketing creatives, these changing tides mean a fresh source of inspiration, and email design trends for 2022…
So You Want to Send a Mass Email: 8 Dos and Don’ts
Reading Time: 6 minutes Some people say mass email marketing is dead, but they don’t know what they’re missing out on. The truth is, mass email marketing can still be highly effective, even in the age of hyper-personalization. The key to a successful mass email campaign is knowing when it’s the right time to use it….
Crafting a Happy Holidays Email That Welcomes All Customers
Reading Time: 5 minutes It’s true that in an American market, most of the population celebrates Christmas for religious or cultural reasons. But if you lean too heavily into holiday-themed marketing, you’ll soon realize that you aren’t reaching everyone on your email list. What about your subscribers who don’t celebrate faith-based holidays? This can be a…
How to Design Creative Emails: 4 Examples to Inspire You
Reading Time: 5 minutes When you’re in a rush to create email marketing campaigns, it can be challenging to maintain a sense of creativity. However, in an age where your subscribers are inundated with an average of 320 emails per day, you must continue to surprise them with innovative content. Once you have the right subject…
6 Irresistible Black Friday Emails for Your Campaign
Reading Time: 6 minutes Everyone knows that after Thanksgiving comes the favorite day of bargain shoppers across the nation: Black Friday. Many customers are stocking up on presents for the holiday season or treating themselves to a purchase that they’ve had their eye on all year long. Online shopping has increased dramatically in the past year,…