Reading Time: 7 minutes Email marketing is the favorite marketing strategy among consumers and companies alike, but did you know the power and reach of your email marketing campaigns grow when you incorporate automation into your strategy? More powerful than sending out emails manually, that’s for sure. Just imagine how time-consuming it would be for your…
The MailBakery Blog
5 Email Marketing Trend Predictions for 2021
Reading Time: 5 minutes Email marketing is a lead gathering tool that shows no signs of going anywhere anytime soon. In fact, a report from Statista shares that in 2019, the total number of business and consumer emails received was 293.6 billion, and that number is expected to reach 347.3 billion by the end of 2022….
6 Ways Email Marketing Can Amplify Your SEO Results
Reading Time: 5 minutes Now, we know that marketing emails don’t directly affect your SEO results, but they can influence and amplify them for sure! Approximately 51 percent of people discover new websites through emails, so why not use your emails to boost your on-page time, bounce rate, and overall SEO rank while leveraging your subscriber…
How to Deal with Common Email Marketing Mistakes
Reading Time: 6 minutes Creating email marketing campaigns can be an impactful way to reach potential and long-time customers, but one thing companies need to watch out for is email marketing mistakes. To err is to be human. We make mistakes. But with marketing emails, errors are experienced on a much grander scale, since there are…
Tips for Writing Better Email Marketing Copy
Reading Time: 5 minutes Capturing a customer’s attention is hard. You dedicate hours of time and creative energy to trying to create the perfect email, only for your customer to discard your email and click-through rate tanks. What if you could write an email marketing copy that was not only clean, clever, and captivating, but also…
7 Tips for Keeping Your Email Marketing on Point
Reading Time: 5 minutes Email marketing is one of the most successful and impactful parts of marketing. Think about it, with the right words, imagery, and timing an email can change a life, influence a purchase, or provide resources. The trouble is keeping your emails in line with the newest trends and industry standards. Look no…
How Does Email Marketing Help Grow Your Business?
Reading Time: 5 minutes Email is a powerful communication channel. It has incredible reach, and it’s used by many. According to experts, more than 34 percent of people worldwide use email. That’s around 2.5 billion people. We can use emails to send more than a hello or send the occasional chain letter (remember those?). When used…
8 Tips To Creating Visually Appealing Emails
Reading Time: 6 minutes Email marketing is one of the most successful ways to generate new leads and convert customers in the marketing business. However, getting customers to spend the time reading them is a challenge. The average person spends between 11 and 15 seconds reading an email, which means you have mere moments to capture…
Top Email Marketing Trends to Use in 2020
Reading Time: 5 minutes Remember when experts predicted that email as a method of communication was to be short-lived? Well, the joke’s on them. Email is not only a standard form of communication; it’s the preferred marketing channel for most businesses. As email marketing grows more powerful and continues to change, it may be tough to…
What Are Click-Through Rates and How to Improve Them
Reading Time: 5 minutes There are quite a few challenges with email marketing. The biggest one is getting readers to take action and click-through your emails once they have opened the email. For email marketing to be effective, you must ask your readers to do something. This might include asking them to click a link to…