Reading Time: 11 minutes If you’re involved in email marketing, you know there are many moving parts to keep track of. From designing an email that looks great and engages your audience to ensure that it lands in their inbox to tracking your open rates and click-throughs, there’s much to consider. A successful email marketing campaign…
The MailBakery Blog
9 Mission-Critical Email Marketing KPIs To Track In 2023
Reading Time: 11 minutes Tracking email marketing KPIs is essential to any successful marketing campaign, regardless of business type or industry. Marketing KPIs go beyond reeling in new leads and customers to avail of a business’s products or services. As a business owner with nearly a decade of experience in digital marketing, I’m always advocating the…
7 Email Marketing Best Practices in 2022
Reading Time: 5 minutes It’s no doubt that email marketing has come a long way in the past 40 years. Email marketers today think nothing of sending thousands of emails at once. We have access to more marketing channels in modern times than were ever thought possible, but email marketing reigns supreme. It is ideal for…
20 WordPress Email Marketing Plugins for A Successful Newsletter in 2021
Reading Time: 13 minutes WordPress Email Marketing is a powerful option that businesses use to connect with customers and leads. However, the email marketing industry is crowded, and finding the right software for your business can be confusing. Many companies launch platforms, but few produce quality products. Email marketing has become one of the most effective…
Everything You Need to Know About Email Marketing
Reading Time: 6 minutes Have you been dragging your feet on email marketing? It’s actually a lot easier than it sounds. And since almost 90% of consumers check their email every day, you can’t afford to miss out on this lucrative marketing tool. At its core, email marketing is simply the process of targeting your audience…
What is an Email Template?
Reading Time: 5 minutes After four decades, email marketing is still the most popular marketing channel. The primary reason for its popularity, in addition to its one-on-one communication structure, is its ability to build meaningful relationships with customers. Want to know one of the ingredients to a successful email campaign? A visually appealing email template design….
6 Principles of Successful Email Marketing
Reading Time: 5 minutes Email marketing is by far the best marketing tool for businesses to invest in. It is a process that can be automated to welcome and nurture new subscribers and engage existing customers. Needless to say, when implemented correctly, email marketing can yield significant results for marketing teams; easily converting subscribers into buying…
7 Ecommerce Email Marketing Tips for Growing Your Business
Reading Time: 6 minutes It may come as no surprise that email is one of the most powerful channels you can leverage. And this fact has never been truer as many companies shift their business online in response to the global pandemic. Not only is email marketing an excellent tool for communicating with customers and engaging…
14 Valentine’s Day Email Marketing Campaign Examples
Reading Time: 7 minutes Every year, more than $20 billion is spent on Valentine’s Day. Because of this, Valentine’s Day, like many other holidays marks the perfect time for marketing teams to spread their wings and experiment with creative ways to get subscribers feeling a little more festive. In using a valentine’s day email marketing campaign,…
How to Use Dark Mode to Create Successful Emails
Reading Time: 5 minutes Dark mode. It’s one of those buzzwords that popped up overnight. From beloved apps like Facebook, Twitter, and Instagram, to settings on mobile and computer operating systems; it’s everywhere! And dark mode is taking over our inboxes, too. You may have heard the term but are unsure what it is. Simply put,…